1. Product sales and product page visits
In the display order of keyword searches on Amazon Japan, the most important factors are the sales volume and visit volume of the product. Because the product rankings on Amazon Japan basically change regularly, merchants believe that the most recent sales and visits are the most important. Interestingly, once a product starts selling on Amazon, there is virtually no drop in visits or sales. Because the products are constantly exposed, the number of visits and sales will also increase, which is a virtuous circle.
2. Click-through rate and purchase rate of product pages
In addition, the click rate and purchase rate of the product page will also affect the display order of the products on Rakuten. Therefore, the title and image of your product must be chosen carefully.
3. Customer Reviews
Compared to Rakuten, where customer reviews are an extremely important factor in the search algorithm, although Amazon also adds the number of product reviews and positive reviews to the search algorithm, in fact, the reviews do not have much impact on Rakuten's searches. Merchants on Amazon Japan do not need to put too much energy into this. Of course, they still need to be careful not to generate too many negative reviews.
4. Add search keywords when uploading products
When uploading products on Rakuten Japan, there is a page for adding search keywords in "Settings". Here you need to think about what words customers use when searching for products and add them in. Because you can add multiple keywords, be sure to enter as many keywords as possible.
5. Select the product category when uploading products
Some buyers do not search for products, but instead search through rankings and product categories. Therefore, you must not forget to classify products when uploading them (カテゴリ登入).
6. Price Competition on Product Pages
A big difference from Rakuten is that in Japan, there will be price comparisons for the same product. Therefore, it is not uncommon to see many sellers existing on the same item page, competing on price. If you have this in your merchandise, you can also compete on price with your competitors.
7. The quality of the content and images on the product page can also influence the purchase rate
Unlike Amazon and Rakuten, there is no way to set up huge pictures to influence customers' purchasing desire. Therefore, the product description in the page settings is extremely important. There is a huge difference in the purchase rate between products that have a lot of information and detailed instructions for use and those that do not.
In addition, the more pictures the better, and try to take them from various angles. Rich product pictures can also increase purchase rates.
