First of all, to judge whether a word is good or bad, you need to master your own data and be able to understand it.
Three issues with Amazon advertising data:
(1) Where does the data come from?
From our advertising team. Everyone understands that the more data there is, the more accurate the judgment will be, so we need to accumulate data, including advertising data. This is why I emphasized in my first article that you should stick to running automatic ads.
(2) How long will it take to accumulate this data?
This depends on your bid and budget. The relationship is that the accumulation time is inversely proportional to your bid and budget, that is, the higher the budget and bid, the shorter the accumulation time, and vice versa. Of course, you can also use the keyword tools at your disposal to find out the keywords you think are good, add them to your ads, and run them for a while to see how they perform. However, I seldom use this method. The keywords obtained by free keyword tools are not difficult to be accurate.
(3) How long should the ad run?
For those with higher bids, it will take at least two weeks. For lower bids, it will be one month at best. There is no specific standard for the time. Everyone’s products are different, and the competition is also different. You need to try and summarize it yourself. Because this is a trial process, please be prepared to lose money.
Amazon Advertising Data Analysis:
1. Amazon advertising reports generally analyze the keyword performance of products. The prerequisite is that your data must have a sufficient base so that the analysis will be more accurate. Everyone has different habits. You can set a standard for yourself. For example, download the report one week after adjusting the advertisement. This way you can compare what changes will occur after the adjustments made before and after the week. Or you can set a specific value for analysis. For example, if your ad exposure reaches 20,000 or clicks reach 100, you can download the report to check. This way you can fix a value and analyze changes in other data to provide a better reference.
2. Automatic advertising will place keywords for your products based on the keywords in your product listing and search term, so when you turn on automatic advertising, you must ensure that your listing and search term keywords are accurate, so that the data in automatic advertising will be of reference value. Generally, the data indicators of automatic advertising are based on exposure, clicks and conversions. The data must have a certain base before judgment can be made. Therefore, you can first look at a few words with a large number of exposures, and then analyze these words. Keywords with relatively low click-through conversion rates or no orders at all can be added to negative keywords, and keywords with relatively high click-through conversion rates can be taken out separately for manual advertising.
This is all the knowledge about Amazon advertising data analysis in this issue. If you want to get more information about Amazon advertising data, please pay attention and we will continue to answer your questions.
