How to play Googletrends?
The first thing to do is to understand the basic functions of Google trends. The following are the ten basic functions of Google trends:
1. “Womendress”: You can enter the keyword you want to search here. I entered womendress here.
2. “Compare”: You can enter other keywords for comparison. You can enter up to 5 keywords.
3. “United States”: Here you can enter the country you want to select.
4. "Last twelve months": Here you can select the past few months, days, or even hours.
5. "All Categories": You can select a category based on your product, so that the search will be more accurate.
6. "Google Web Search": Here you can choose different platforms such as Google Shopping, Images, YouTube, etc.
7. “Popularity Trend”: The popularity of the keyword you searched for will be displayed in the form of icons.
8. “Regional popularity”: Here you can know which specific cities or provinces/states have the highest search popularity for keywords.
9. “Related topics”: In addition to searching your keywords, you can also search for those topics.
10. “Related queries”: In addition to searching for your keywords, other keywords were also searched.
What are the functions of Google trends?
1. Find niche products
For example, for the keyword "KAWSBFFPlush", you can see that the search trend is rising sharply. Many people don’t know what this product is. It became popular on the eBay platform.
2. Expand related product categories
This requires the use of the "related topics" we mentioned above. If your store currently only sells "dresses" and you want to expand to other categories, then you can use this tool option, which will prompt users to search for other product categories.
3. Find more keywords
We can see the fastest increasing and most popular related keywords in "Related Queries". This function is quite practical, so you may want to try it.
4. Pay attention to the seasonality of products
Many products are greatly affected by seasonal factors, such as swimsuits. However, you may think that swimsuits are only popular in the summer. In fact, the real situation is as follows: from August to February, the search popularity in the United States is relatively low, while the search popularity is relatively high at other times.
This is the end of the introduction to Googletrends in this issue. If you want to get more information about Googletrends, please pay attention to it. We will continue to answer your questions~
