A brand is a name that represents a product or a group of products. Products with the same brand share a common name, logo or other identifiable mark on the product or its packaging that distinguishes those products from similar products that do not belong to the brand. Registering an Amazon brand can effectively protect the rights and interests of your store.
Let’s first look at the advantages of registering an Amazon brand:
1. Accurate brand display
Once registered, it will give you greater influence and control over your brand's product listings on Amazon.
2. Powerful search tools
Amazon Brand Registry makes it easy to find content across different Amazon Stores. Search content using images, keywords, or bulk ASIN lists, and report suspected violations through a simple process.
3. Actively protect your brand
Automatic protection will use information about your brand to proactively remove allegedly infringing or inaccurate content. The more information you provide, the more you can use Brand Registry to help you protect and enhance your brand experience.
Let’s take a look at the steps of Amazon Brand Registration:
1. First step
View eligibility requirements. Here we emphasize again: the brand must have a registered trademark based on valid words or images.
2. Step 2
Log in to Amazon Brand Registry. If your trademark meets the eligibility requirements, you can log in using your existing Seller Central or Vendor Central account. If you don't already have an Amazon account, create a free Amazon account.
3. Step 3
Register your brand. During the registration process, you will need to provide the following information:
1. A brand name with a valid registered trademark
2. The associated government registered trademark number
3. List the product categories your brand falls into (e.g. apparel, sporting goods, electronics)
4. List the countries where your branded goods are manufactured and distributed
Pay attention! During the registration process, please fill in the following information correctly to avoid your application being rejected:
5. The brand's trademark information must be consistent with the information registered on the official website of the local Trademark Office. Some common reasons for application rejection are as follows:
1) The trademark is not in a valid registration status
2) Unable to find relevant trademark information in the application
3) Trademarks based on pure images, without any words, letters or numbers
4) The trademark type is incorrectly filled in, for example: it is a word trademark, but the pattern trademark is mistakenly selected, or vice versa
The uploaded design mark image does not match the mark record
1. The brand has been registered with Amazon by another user account or on another Amazon marketplace
2. The verification code is not sent back within the validity period
3. The verification code cannot be sent because the contact person associated with the registered trademark cannot be found.
This is the end of the knowledge about Amazon Brand Registry. If you want to get more information about Amazon Brand Registry, please pay attention and we will continue to answer your questions~
