In the cross-border e-commerce industry, Amazon Global Store is the most worthwhile entrepreneurial project to try, and it is also more suitable for small and medium-sized sellers. Although Amazon's global store project has experienced several years of development in China, it has gradually become a red ocean to a certain extent, and the profits are not as high as before.
However, many sellers still enter this market every year. So what courses do these sellers want to learn?
Take Amazon’s official training process as an example:
Phase 1: Rapid Growth (3 courses)
Stage tasks: site selection, logistics planning, marketing planning, account preparation, product release, inventory preparation, order processing, and daily maintenance.
Phase 2: Breaking through bottlenecks (3 courses)
Stage tasks:
Conduct in-depth research on consumer needs, improve product selection success rate, expand product categories, increase advertising traffic, optimize advertising ACOS, and build/promote/transform brands.
Phase 3: Dual Risk Management (2 courses)
Stage tasks: Prevent account risks, deal with account problems, and expand business to Europe.
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