Many people know the ways to promote products outside of Amazon, but they don’t know where to start. They can only watch others doing it with great enthusiasm while they themselves can only worry. Therefore, sellers who want to do off-site promotion on Amazon need to know more about some off-site traffic methods. Let’s take a look at what they are.
1. Proactive selling
2. Cooperation with opinion leaders (also called influencers, KOLs, and celebrities)
3. Content creation (articles, pictures, audio, video)
4. Other Marketing Methods
The most important thing is that you can discover the 80/20 rule for your own product and create 80% of sales and profits with 20% of activities and expenses.
Active sales of off-site traffic
1. Create an EDM mailing list
Use MailChimp to create an email registration page on your own website or a third-party platform, collect your email list of potential users, and then send them sales-related or related customer content.
2. Actively obtain customer lists
Obtain email lists of targeted user segments through third-party channels. For example, through AMZDiscover, you can collect the email addresses of potential target users based on their historical purchase records and push related products to them for sale.
3. Event gifts
Use event giveaways to increase product exposure and attract attention.
For example: a. Let users share your product on their Instagram, and then @ you to get a chance to get free products.
b. Ask users to subscribe to your email or YouTube account, and then select a few lucky users to receive free products.
4. Affiliate sales
Some people may not know what this is, but it actually means finding some people who have their own traffic, such as bloggers, YouTube channel owners, and cooperating with them. Let them sell your products on your behalf, and then give them a certain sales commission for the purchases generated by the clicks from them.
5. Deal site publishes product information
Get more sales by posting on different discount sites and by setting discount expiration dates. Some of the more famous deal sites include Slickdeals, Dealnews, Woot!, FatWallet, Brad'sDeals
6. Classified information platform
Similar to 58.com in China, more famous ones abroad are craigslist and the like. You can post your products on them to sell and consider adding discount information to promote sales.
Off-site traffic: Internet celebrities
Influencers in the industry are commonly known as celebrities, opinion leaders, KOLs, and big Vs.
7. Find bloggers and anchors to do reviews
Find the market segment where your target market users are located through Google or YouTube, for example, add your market segment keywords to blog, podcast, or search through YouTube, add words like vlog or review, and find people who have target user market segments. They definitely need to update content or videos regularly, and need to find things to review, while what you need are users and exposure. Send them products for free, and at the same time give their target users discounts and ask them to do reviews, killing two birds with one stone.
8. Sponsor Instagram influencers
Use software like websta.me to find Instagram influencers and send them samples. Or you can search for keywords through the app search box, find these kols, and then send them a private message.
9. Polyvore
A social shopping website that is good for fashion and beauty. Posting content on it can bring in good traffic.
10. Instagram
Everyone should know this website. Managing Instagram well can bring very good returns. I will give you some tips on how to use Instagram when I have time.
11. Pinterest
If your product can be photographed well, the Pinterest platform can also bring good exposure and gain a lot of fans.
12. Facebook
Facebook should be a platform that is basically known to everyone. Making good use of Facebook, especially the group function within it, can bring you considerable benefits. If you haven't taken action yet, hurry up and study how to use Facebook.
This is the end of the knowledge about Amazon off-site traffic promotion in this issue. If you want to get more information about Amazon off-site traffic promotion, please pay attention and we will continue to answer you~
