Sellers can create variations in the following situations:
1. Amazon allows sellers to create variations of products in this category.
2. The differences of your product are consistent with the range of variation themes allowed by the product category.
3. The products in your variation group have no other differences except the variation theme. If your variation theme is color, then your child ASINs can only differ in color.
4. You are listing a multipack of different sizes from the same manufacturer.
Sellers cannot create variations in the following situations:
1. Amazon does not allow product variations in this category.
2. The differences in your product are not allowed in variant themes. You cannot choose a variant theme at will and then put in the theme you want.
3. The difference in your font ASIN is not among the allowed variation themes.
4. The multipacks you listed are not from the same manufacturer.
5. The listing you published sells multiple products in a bundle.
When is variation abuse considered?
1. Hijack a variant group
Some Amazon sellers will choose a variation group that is popular with buyers and add completely unrelated sub-groups to it in order to take advantage of the rankings and reviews of other products to gain more sales for other products.
2. Place the new product line into the old variant group
Some sellers will put the new upgraded product as a sub-product into the variation group of the old product, the purpose of which is also to take advantage of the ranking and reviews that have already been obtained.
3. “Recycle” child ASIN
Some sellers will directly change the product information and pictures in the existing sub-ASIN to other products and keep the old reviews. These sellers “hijack” a sub-listing, rather than a standalone listing. The latest strategy for many sellers is to “hijack” “dead” ASINs that have been around for a while but have no sales, in order to avoid being discovered by other sellers.
This is the end of the knowledge about Amazon variants in this issue. If you want to get more information about Amazon variants, please pay attention and we will continue to answer your questions~
