What is Amazon Gold Shopping Cart?
BUYBOX is simply a golden shopping cart, which is the seller's general term for the two buttons "Buy Directly" or "Add to Cart". If the customer is satisfied with the product you are selling, after browsing your product page in detail, the next step is to click "add to cart" or "buy now" under the product to complete the purchase.
The strategic position of Amazon's shopping cart:
Every product on Amazon has its own product detail page, which may contain the same product from different sellers. For Amazon sellers, this means that gaining visibility on Amazon’s product pages is a major challenge. When a user clicks the "Add to Cart" button, they will only be purchasing from one merchant, and that is the merchant that gets the cart.
Is there any good way to grab the shopping cart?
1. In the early stage of account development, speed up product sales.
In the early stages of account development, small sellers should first choose professional sellers, lay a solid foundation, and focus on sales. Only when sellers have sales data can the Amazon platform rate you based on your situation, and slowly you will accumulate some valuable information on the Amazon platform. At the same time, sellers can also increase the exposure of their products in various ways, such as selling hot-selling products at a lower price to increase sales.
2. Ensure product quality and work hard to improve assessment indicators.
In addition to sales volume, small sellers should also pay full attention to various account assessment indicators. In terms of order defect rate, sellers must ensure product quality while replying to buyers' emails promptly, actively improving buyers' user experience, and trying their best to increase buyers' favorable ratings and number of reviews. In terms of logistics, small sellers should use FBA more often to ship goods, which not only ensures the efficiency of logistics, but also helps to improve the platform's score on the security and reliability of seller accounts. In addition, the exposure and transaction rates of FBA shipments are generally better than local overseas or domestic shipments.
3. Take advantage of price and use optimization tools skillfully.
Generally speaking, price plays a very important role in the competition for the ownership of the gold shopping cart, especially in low-end products. The price and the gold shopping cart are closely related. Therefore, in order to give full play to the price advantage, you can skillfully use optimization tools.
This is the end of the knowledge about Amazon Gold Shopping Cart in this issue. If you want to get more information about Amazon Gold Shopping Cart, please pay attention and we will continue to answer you~
