What is Amazon Geographic Ranking?
Amazon is gradually moving from the A9 to the A10 algorithm, and one of the biggest changes is in geographic rankings. This means your product ranking is influenced by where Amazon customers are searching from, and you need to do this in-depth during your product research phase, even targeting specific states in the US.
How to use Amazon location to increase sales?
1. Inventory
a) Send more inventory to prevent stockouts and intercept sales from competitors whose inventory levels are running low.
b) Use the Amazon Fulfillment Status Report to see where your inventory is located and how much inventory you have.
SellerCentral>Reports>Inventory>Fulfillment>DailyInventoryHistory
c) Check this report to see which fulfillment center your products were shipped from. Look under fulfillment-center-ID.
SellerCentral > Reports > Sales > Amazon Fulfilled Shipments
2. Product Listing
Optimize your listings to be more aware of regional differences and use words that relate to the psychology and behavior of your ideal customers. Consider key differences between states/regions and note whether sales are higher in regions with unique content than in regions with standard content.
3. Amazon On-site Marketing
You can already target other locations in the United States by using Amazon DSP ads to target different regions.
4. Off-Amazon Marketing
Target specific states when promoting with Facebook and Google Ads. Whether you’re promoting in the lowest-ranked state or the highest-ranked state, don’t target the entire country.
This is the end of the knowledge about Amazon geographic rankings in this issue. If you want to get more information about Amazon geographic rankings, please pay attention and we will continue to answer you~
