The year has passed, and as sellers who have been in the market for a long time, it is very necessary for us to understand the best-selling products of the year to facilitate our product selection.
Cross-border e-commerce hot-selling products:
1. Peel-off mask
If the cross-border e-commerce industry you are engaged in is beauty products, then peel-off masks are a good choice. According to statistics, the term "peel-off mask" has 30,000 searches per month, of which "peel-off mask" has 27,100 searches per month, and "mask" has 81,000 searches per month. On YouTube, the top 20 videos on "peel-off masks" received an average of 5.3 million views. Topics covered included how to use peel-off masks and how to make your own peel-off masks at home. The information was very comprehensive, which also shows that the demand for peel-off masks is gradually increasing.
2. Nail polish
Thanks to the new trend of young people loving manicures, the global nail polish market is expected to reach US$15.6 billion by 2020. According to Google Trends, the term "nail polish" became popular again in March 2017, with an average of 246,000 searches per month. The younger generation has started experimenting with new nail trends, thereby driving the demand for nail polishes, including enamels, varnishes, and lacquers. These are expected to be the fastest-growing color cosmetics segment owing to their innovative textures and effects.
3. Exercise resistance band
It’s no wonder that exercise resistance bands have quickly become one of the best-selling products online. There’s a growing trend towards home fitness equipment now that governments have forced gyms around the world to close due to the coronavirus. According to statistics, the popular search keywords are resistance bands, exercise bands, and sports resistance bands. Therefore, cross-border e-commerce can focus on niche products such as sports resistance bands and create blogs, videos, and social media content around home exercises, which will help attract more potential customers.
4. Water bottle
As of 2018, the global reusable water bottle market was valued at $8.1 billion and is expected to continue growing at a CAGR of 3.9% through 2025. The popular search keywords are: mineral water bottles, reusable water bottles, sports water bottles, and customized water bottles. Google Trends data also shows that people’s interest in kettles is steadily growing, which is a good opportunity to add kettles to your online store.
5. Blanket
If you want to sell products with high profit margins in cross-border e-commerce, you can consider blankets. Searching for keywords like "blanket" or "fleece blanket" on Google yields 40,500 and 49,500 searches respectively. Today, consumers are spending more and more money to stay comfortable and warm during the cold season. The growing demand has driven the blanket market, which was valued at USD 6.6 billion in 2018 and is estimated to reach USD 9.9 billion by 2027.
So, you can target more specific keywords based on the type of blankets you sell, such as “wool camping blanket” or “blue and white blanket” to attract buyers. On social media, you can create video content that showcases blankets and introduces creative uses for them, telling consumers that blankets can not only keep people warm but also serve as decorative items.
6. Yoga and Pilates mats
The yoga mat industry is estimated to reach $17.3 billion by 2025, owing to the growing popularity of yoga and awareness about its health benefits. Google Trends shows 191,000 searches per month for yoga mats, confirming the growing interest in yoga and Pilates and the popularity of the industry. At the same time, environmentally friendly and non-toxic yoga mats are attracting new search interest. It is expected that in the next few years, the growth of yoga mats will be faster than that of traditional polyvinyl chloride (PVC) mats that damage the environment. This trend is also worthy of attention from cross-border e-commerce.
7.Kayaking accessories
Currently, kayaking's popularity increases year by year, and by 2017 there were approximately 11.3 million recreational kayakers in the United States. Kayak accessories such as sunshades, tail blowers, seats, paddles, etc. that help improve the safety and performance of the trip are also gradually gaining attention.
According to Google Trends, kayak accessories searches are trending upward. If you are engaged in cross-border e-commerce for outdoor sports, then selling kayaking accessories would be a good choice. You can share kayaking adventures on your blog, create guides to popular kayaking areas, make product demos and customer video testimonials, and use Instagram hashtags and stickers to entice people to buy kayaking accessories.
8. Jigsaw Puzzles
Overseas, jigsaw puzzles are a popular pastime. Today, artists and companies are exploring new and interesting ways to reimagine jigsaw puzzles. Today's jigsaw puzzle market is worth about $9.1 billion. According to Google Trends, the average monthly search volume for the term "jigsaw puzzle" is 823,000. After the outbreak, people's outdoor activities decreased, and people's interest in jigsaw puzzles soared immediately.
This is the end of the knowledge about hot-selling products of cross-border e-commerce in this issue. If you want to get more information about hot-selling products of cross-border e-commerce, please pay attention and we will continue to answer you~
