What are Amazon’s promotional methods?
1. Lightning/7-Day Deals
1) The deal is a limited time discount
2) LD lasts 4-6 hours, while 7DayDeals lasts a week;
3) They all appear on the Amazon Deals page, which is one of the most trafficked sections;
4) Not all sellers are eligible to participate, only certain products will be invited to participate in the promotion;
5)LD is not cheap. Normally, the fee is $150 per transaction, but on Prime Day, for example,
6) During Black Friday, Q4, etc., the fee may increase to around $300-500;
7) Very useful for increasing brand awareness, almost guaranteed to generate a lot of traffic, but not necessarily all of it will convert
2. Percent-off promos
1) Set up limited-time promotional offers or provide customers with codes that they can enter at checkout to get a discount;
2) Promotional offers and codes are displayed at the bottom of the product details page;
3) Easy to set up
4) You can choose a dollar amount or a discount percentage
5) You can use advanced options to set up promotions. For example, buy one get one free;
6) The main problem is that the promotions are not displayed very prominently on the product detail pages;
3. Social media promo codes
Social promo codes are automatically applied via a custom URL shared by a brand on social media. Free products can be bundled together. This promotion is only useful for brands with a large social media channel.
4.Coupons
Coupons is a limited-time discount setting tool for Amazon; it is relatively easy to set up and will appear on product display pages, search results pages, and the AmazonCoupons page.
Which time periods are most suitable for promotions?
The seller decides the budget for the coupon, and the coupon automatically ends when 95% of the budget has been used; the cost of using the coupon is the selected discount plus a fee of $0.60 per redemption.
Because the coupon will appear on the search results page, it is expected that traffic and conversion rates will increase; if you do not own BuyB, the coupon will not be displayed on the product page; the average rating of the product needs to be above 3.5 stars, so the coupon is not useful for new products.
5. Prime exclusive discount
Prime Exclusive Discounts allow you to purchase your products at a discounted price; free to set up, no invitation required, valid only for Prime members; minimum discount is 10% or 20% off a product;
1. It is easier to close a deal after the discount;
2. Bundle promotion for new products: Buy product A and get a discount on product B. This method is especially effective when promoting new products.
3. Product clearance. Many out-of-season products cannot be sold and are stored in Amazon warehouses for a long time, which will incur certain fees. Amazon sellers can set up promotions to clear inventory and thus reduce inventory pressure.
This is the end of the knowledge about Amazon promotions in this issue. If you want to get more information about Amazon promotions, please pay attention and we will continue to answer you~
