When doing Amazon promotion, the first thing to consider is that on-site traffic is more important than off-site traffic, because Amazon itself has a huge traffic ecosystem. Today we are going to introduce some aspects of Amazon’s on-site promotion:
1. Product ranking
For official spontaneous promotion activities, the seller's sales volume is directly determined by the ranking of the seller's products on the results page. The factors that can determine whether the ranking is high or not include:
a. Relevance
The seller's products must be consistent with official regulations, and the product keywords must be highlighted when setting them.
b. Promotional price
At this time, offering promotional prices is more likely to attract customers.
c. Logistics and transportation
It is of course best to use FBA. If you want your product to become a hit, it is best to set the freight logistics to Amazon's freight logistics by default.
d. Number of five-star reviews
For the best-selling products in the store, it is important to maintain the number of five-star reviews.
e. Usual sales volume
Products with good sales are recognized by customers and will of course be liked by Amazon. The above factors are the important aspects that can affect product rankings. If all these points are guaranteed, it is not impossible for the product to rank high or even become a hot product.
2. Ensure quality content
The above is an official promotion, but this is a promotion activity that invites some sellers, so its nature is different. At this moment, all sellers can do is to prepare their own product pages and wait for the system to crawl them. The system focuses on crawling products with high conversion rates, and the factors they consider are as follows:
a. High sales volume
A high sales volume means your product is recognized by customers.
b. Good feedback
If the majority of the product's feedback is five-star, it means that the quality of the product is guaranteed, and the Amazon system will certainly like this type of product.
c. Amazon freight logistics
When it comes to logistics and transportation, of course you have to choose Amazon’s own, which saves time and effort, and the conversion rate of using Amazon’s freight logistics will be very high.
d. Product page
For some unpopular products, since there is no previous data for reference, the system will conduct a strict check on the product page at this moment. If the content of your product page is not rich and interesting enough, then Amazon is unlikely to recommend it to you. Their central idea is to let you generate customers, but what you need to do is to convert customers into orders.
This is the end of the knowledge about Amazon’s in-site promotion. If you want to get more information about Amazon’s in-site promotion, please pay attention and we will continue to answer you~
