Although the Olympics have been postponed, it will provide new traffic opportunities for sellers on the Japanese site. So which categories will become potential hits? Here are some ideas for product selection:
1. Multilingual Logo
Before the Olympics, in order to welcome the influx of tourists from all over the world, there will be a large demand for multilingual signs, including road signs, toilet signs, business hours signs, free wifi signs, and even "There is a coffee shop here" or "Olympic timetable for sale", "Tokyo map for sale", "Please call XXX for reservations", etc. All kinds of places and businesses of all sizes in Japan will need them. Chinese tourists in particular are expected to be the main force of this passenger flow. Various business signs in Chinese, English and Japanese have already been hot-selling items and are expected to dominate the Tokyo screen during the Olympics!
2. Support and viewing supplies
1. Telescopes are commonly used when watching games on site. Binoculars are easier to sell, accounting for 90% of sales. The price range is mostly between 2,000 and 4,000 yen. 10x magnification is more, which can fully meet daily needs. More magnification will increase the cost and deviate from the best price range.
The distance between the eyes is adjustable, the material of the eye sockets emphasizes comfort; the weight, size, portability, and whether it comes with packaging. The current seller with relatively good sales sells more than 2,000 orders per month.
2. Gimbal. Selfie sticks are not allowed in public places in Japan, so the gimbal has become the best-selling photography accessory in Japan, for anti-shake, selfie recording, vlogging and other scenarios.
3. Power bank, a must-have product
4. Sun umbrella, also used as sun protection equipment. You can pay attention to the weather and UV levels in Japan. In fact, the sales of rain gear are also very good this year, but they are all umbrellas because of the influence of Japan's climate this year, there are more typhoons.
5. Backpack, mainly lightweight and portable, drawstring bag is also acceptable. It would be even better if it had multiple functions as a selling point, such as a power bank or a fan.
6. Small fans are a hot-selling product that is only sold for 4 months a year in Japan, but these 4 months are equivalent to a year's worth of sales. In addition to handheld fans, there are also ear-hook fans, water mist fans and other multifunctional fans.
7. Car refrigerators are a new generation of refrigeration and freezing appliances that have become popular in the international market in recent years. They are selling very well in the U.S. market, and there is also a clear growth trend in Japan. In fact, the entire car-related products in the Japanese market have grown well in the past two years. Car purifiers, driving recorders, and car refrigerators are all star products.
8. Portable seats, corresponding to which are picnic mats, tents, etc.
9. Anti-lost rope.
10. Whistles, small red flags, cheering sticks and other fan supplies
3. Sports and outdoor products
Sports categories and events are generally correlated. Every Olympic Games will trigger a nationwide sports craze in the local area. This enthusiasm for sports will last from before the event to a long time after the event.
Amazon Japan Station product selection can focus on the following products:
1. Training suits and training pants. The Olympics will drive the national sports craze, so this type of product will sell very well. At the same time, those who have baseball jerseys, football uniforms (customized), rugby, badminton, tennis and other related resources can prepare them as soon as possible. But it must be independently designed and can incorporate certain Tokyo elements.
Football uniforms can be purchased in sets, customized styles, and children's wear. Children's clothing is a good entry point.
2. Sports socks are a good entry point as a standard product. It is very popular and it is recommended to sell in packages. Similar to socks, underwear is also a basic clothing product. If you don’t know what to do, you can start with these two products.
3. Sports shaping clothing and sports tights. These two products are high-selling products every year, and their sales have also increased significantly during the recent climbing season.
These two products will have stable sales even during non-Olympic periods.
4. T-shirts with Tokyo elements. Strong sellers can try it, but special attention should be paid to issues related to intellectual property rights.
5. Shoes, mainly sports shoes and sneakers. The shoes sold by domestic sellers still focus on cost-effectiveness, and the recommended price is around JP3000.
6. Hat. The bucket hat is a hot-selling item on the Japanese site, and the long brim is loved by users. The sellers who sell well sell hundreds of pieces per month, and the sales volume is very stable. Related sun protection products actually include sun protection clothing sleeves, etc.
7. Air-conditioned clothing, a popular product for many years.
8. Sunglasses.
This is the end of the knowledge about Amazon Japan product selection. If you want to get more information about Amazon Japan, please pay attention and we will continue to answer your questions~
