While most cross-border e-commerce operators focus on the US, European and Southeast Asian markets, a few sellers are turning their attention to the Middle East market. So when we enter the Middle East to engage in cross-border e-commerce, what aspects should we pay attention to when selecting products?
Some taboos about product selection for cross-border e-commerce in the Middle East:
1. We must respect the religious beliefs of the people in the Middle East
The vast majority of people in the Middle East believe in Islam, which means that you can consider their religious beliefs when choosing products. For example, Islam does not eat pork, so when choosing products, do not choose pork and pork products. It may be better to choose some other alternative meats that are easy to store and process.
Perhaps because most people in China do not have religious beliefs, they might comfort themselves by telling themselves to choose a little to satisfy the local non-Muslims who like to eat pork. However, it is best not to have such a wrong idea. Because in this way you are just imagining a consumer group, and this group that has not been surveyed and counted conflicts with the currently known large group. It is best not to take such risky actions.
2. It is best not to choose products with simple packaging and production
Many people may still have an impression of the Middle East because of the poverty shown by the desert drought, so they simply believe that the consumption level of Middle Eastern people is still relatively low, so as long as the product is good, there will be a market, and there is no need to pay too much attention to things like product packaging. However, because the Middle East is a major oil producer, the consumption level is still good, and people there like to use exquisite things to show their status and taste.
3. It is best not to choose products with large quantity and low price
A large part of the transportation from China to the Middle East still relies on land freight, so products with small size and high value have more advantages. Moreover, many friends who have done trade in the Middle East have said that many savvy Middle Eastern businessmen will be very picky when inspecting the goods, because they know that if the deal is not reached, Chinese businessmen cannot afford the back and forth transportation of these bulky and low-value goods.
4. It is best not to choose complex clothing products
Although the consumption level of people in the Middle East is acceptable, it is recommended that you do not choose clothing that is too heavy and complicated as products for cross-border trade. Because the temperature in the Middle East is relatively high all year round, both boys and girls generally tend to choose simple and solid-colored clothing. Especially white clothing, which is both cool and durable, is favored by the people in the Middle East.
5. Pay attention to the women’s clothing on the packaging
Everyone knows that women in the Middle East usually appear wearing veils and long clothes. This is related to local religious customs. Exposing the top of the head and neck is considered disrespectful, so we must pay more attention to such issues and not follow our aesthetic needs.
6. Pay attention to the color of the product
Most Islamic countries prefer green, followed by white and black. But some countries have their own taboo colors: Arabs don't like large areas of fiery red, Syrians regard yellow as an ominous color, and Iranians regard blue as a bad color.
This is the end of the knowledge about cross-border e-commerce product selection in the Middle East. If you want to get more information about cross-border e-commerce in the Middle East, please pay attention and we will continue to answer you~
