What is Amazon ACoS?
ACoS means "Advertising Cost of Sales" and is a measure of advertising efficiency. ACoS shows the ratio of advertising costs to advertising sales and can be viewed in the Amazon Advertising Platform – Seller Central and Advertising Console.
Amazon ACoS takes into account all revenue generated by advertising: if certain advertised products and keywords have a strong ability to generate high revenue after clicks (for example, by generating more purchases or selling more products), then you should optimize your PPC campaigns to invest more money in these products and keywords instead of others. You will get higher total revenue per conversion/order compared to other product and keyword combinations.
How does Amazon reduce advertising ACOS?
1. Optimize Amazon listings. The product listings should be complete and attractive. The five-line features, product descriptions, SearchTerms keywords, etc. should all be optimized to the best. Moreover, the optimization of listing is an ongoing process. It is not enough to optimize once or twice. Only continuous optimization can keep up with the changes in the market.
2. To optimize Amazon keywords, sellers should always pay attention to market changes of the advertised products, whether the popularity of the set keywords is decreasing, whether to check the keyword data regularly, and deny some invalid keywords. "Several Aspects of ACOS to Reduce Costs". Negative keywords have two matching modes: If the customer searches for "Exact", our product will not be displayed. If the product is: If the customer searches for ", it will still be displayed to the customer" and "Only search for this word" will not be displayed.
3. Highlight the price advantage of the product. Price is the most sensitive factor in the shopping process. During the shopping process, buyers will always compare prices from different stores.
This is the end of the introduction to Amazon ACoS in this issue. If you want to get more information about Amazon ACoS, please pay attention and we will continue to answer your questions~
