After launching a new product on Amazon, we need to optimize it in order to get better traffic exposure. So where should we start if we want to do a good job of optimizing new products?
1. Product Title
Product titles can help shoppers quickly decide whether to leave and look for other products or stay on the page to learn more about the product. An effective product title can have a positive impact on how your product ranks in search results. So how do you optimize your product titles? Here are five tips you can use right away:
(1) Include more words in your title: Most product categories on Amazon allow you to enter 200-250 characters (including spaces) in your title. If your title hasn’t hit that ceiling yet, you’re missing out on a great opportunity.
(2) Use related words: You can use tools like Amzhelper to identify keywords that should be included in the title to improve search rankings and drive sales.
(3) Describe product details: Amazon has many suggestions and guidelines on how to describe product titles. Here are a few examples: How to optimize Amazon listings effectively? Just focus on these 5 aspects
(4) Explain the benefits of the product: You can use this opportunity to let potential customers know what they will get by purchasing the product. So you need to ask yourself: What are the benefits of your product? Then write the answer in the title.
(5) Put important information first: You need to make sure your product title starts with the important information. This means that the first words you use in your title should be relevant to your brand and product; then add other descriptive words to help shoppers better understand the features of your product.
2. Product Description
The purpose of a product title is to provide customers with a quick summary and description of a product. The purpose of a product description is to provide consumers with more specific details about the product to help people better understand the benefits of purchasing and using the product.
Here are 5 tips for optimizing your product descriptions:
(1) Use the right keywords: Like titles, product descriptions should also use keywords to influence Amazon and Google search results.
(2) Easy to read: You can use table of contents, spacers, bold words, long and short sentences, and paragraphs to make your product description easier to read.
(3) Focus on benefits and features: Provide a good balance between the technical information customers need in order to effectively evaluate the product and the benefits that ultimately resonate with customers on a personal or emotional level and motivate them to take action.
(4) Understand what your competitors are doing: Keep a close eye on your competitors so that you can differentiate your product pages from theirs. You can also use tools like PurpleBird to analyze and track competitor activity.
(5) Understand your customers: You need to identify your target audience and understand their needs. Don’t write your product descriptions for yourself or search engines; focus on your potential customers. You want to focus on their pain points and how you can provide them with a solution that makes their life more fun and easier.
3. Product images
If you want to convince someone to buy your product, you need to build trust with them and help them overcome any initial objections or reservations they may have. Unlike in-store where you can touch the product in person, shopping online means consumers don’t have the opportunity to try it out, so you need to help customers imagine what the product will look like in their hands, and this is where product images come into play.
Here are some suggestions for optimizing product images:
(1) Upload as many pictures as possible: Amazon allows up to 9 pictures to be uploaded, 7 of which will be displayed on the product listing. When a customer clicks on the photo gallery on the product page, they will see the remaining 2 images.
(2) Show the product in action: Lifestyle photos of the product will help potential customers imagine what it would be like to use the product in the real world and also help add a new perspective to the product.
(3) Show the product from different angles: You can use pictures of different angles and sizes to help shoppers better understand the product. Doing so can help potential customers feel more comfortable and confident in making a purchasing decision.
(4) Use high-quality images: Competition on the Amazon platform is fierce. If your product falls into a saturated category, you’ll need to hire a professional photographer to take high-quality, high-resolution photos of your products. High-quality photos can make potential customers more confident in your products.
(5) Upload photos of product variations: If your product has different colors or variations, you can add photos to explain the product specifically to customers. Don’t leave anything to the customer’s imagination.
4. Product Reviews
On the Amazon platform, methods such as leaving product reviews and receiving cash back for positive reviews are not a reasonable type of optimization. So, in addition to this, how can we get more people to leave objective, comprehensive and true reviews on the product?
(1) Provide excellent customer service at every stage: As a seller, the best thing you can do is to commit to providing excellent customer service at every stage of the buying process. This means communicating with customers regarding their order, sending thank you emails, and following up further once the product arrives.
(2) Send follow-up emails: An easy way to get more product reviews from customers is to take the time to ask them. This seems simple, but many sellers seem to overlook this strategy.
(3) Regularly interact with your audience: You need to regularly interact with your target audience on social media and blogs to increase your presence in the eyes of your customers and help them understand how important customer feedback and reviews are to the success of your business.
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