Everyone knows the importance of keyword tools . Amazon has not provided merchants with a good tool to study keyword searches for products. So for merchants, the key is to grab traffic, search for keywords, find keyword rankings, and then analyze and further explore keywords. Therefore, this article lists several efficient keyword tools that can be used as auxiliary tools for sellers’ keyword research.
1. Seller Wizard
There are free trials available, but you need to pay to use the above functions. There is a video explaining the specific operations, and you can also download the Chrome plug-in version.
2. Sonar
We can expand our keyword library by searching by keywords or listing ASIN numbers.
3. Purple Bird
Enter the keywords you specify and use Google and Amazon search engines to dig out the currently related hot search keywords.
Merchantwords
Merchant Words is the ideal keyword research tool for Amazon sellers. Merchant Words collects data from more than 1 billion real-time Amazon searches worldwide, and all keyword data comes directly from user searches in the Amazon search bar.
Merchant Words’ expert algorithms cover all site-wide Amazon traffic, search rankings, and current and historical search trends. Sellers can also use a limited number of keywords for free searches. In addition to the free version, Merchant Words also has a paid version ($30/month for US data only; $60/month for global data). The paid version also includes unlimited searches, CSV downloads, and 24-hour customer support.
5. Google trends (need to be translated)
You can customize the number of keyword searches and historical data to understand keyword search trends, help sellers understand current popular products and market demand, and help with inventory management. (Free to use)
Google Trends shows the relative popularity of keywords around the world over time, and you can adjust the time period or select specific countries. Trends displays related topics and search queries that can help you optimize your keywords.
6. Adwords
It will show you the average monthly search volume and various paid search data keywords you are familiar with, and sort the keywords from high to low according to the search volume.
For key point data, this tool can show in detail the demand performance of certain keywords in Google, and for one keyword, it can recommend hundreds of related words.
7. KeywordTool (free, requires VPN)
A keyword tool that can be used without creating an account. It searches websites for keywords across platforms, regions, and languages, with up to 750 long-tail keywords for each search term.
8. Jungle Scout (paid)
Enter a keyword to find related keywords and view the monthly search volume of these keywords on Amazon, the number of products needed to be promoted every day to quickly improve rankings in the short term, and the recommended bid for PPC paid promotion, as well as relevant keyword information and data for entering ASIN anti-reconnaissance products.
In short, keyword research must be an important part of the operation strategy. Tools are an assistant to our operations. After collecting keywords, we must also learn to classify keywords, which ones are core keywords, which words are long-tail keywords, etc. We cannot rely entirely on these tools, but must have our own ideas and thoughts. Doing every step of the operation well is the long-term strategy.
