Currently, the search and display mechanism of major e-commerce platforms is nothing more than keyword push, that is, showing you related products based on the keywords you enter or based on your shopping habits.
On Amazon, keywords have the highest weight.
The set keywords can bring more accurate traffic to your listing, allowing Amazon to better identify your listing and bring in a steady stream of traffic.
If your keywords are boring, most of them are big words or too many irrelevant ones. Then Amazon will not be able to recognize your words very well, and you will find that there are many miscellaneous words with little traffic when you look at the advertising report.
Then if you fill in some big words and it does not have a good conversion rate for a long time, then its traffic will be very small after a period of time. In the end, all you have is a main keyword with low traffic and a bunch of random words. Therefore, setting keywords in the early stage is the cornerstone of later promotion. [Tip] How to optimize product titles, images, search terms, and descriptions, etc., is explained in detail in the video tutorial "Creating a Perfect Amazon Listing".
Amazon keywords are generally divided into three categories:
1. The main keywords of the product category (big words), such as Bluetooth Speaker
2. The exact word of your product, e.g. Mini Bluetooth Speaker
3. Long tail words, such as Waterproof Mini Bluetooth Speaker
When selecting keywords for Amazon, we also need to follow the following principles:
1. Keyword popularity
The higher the popularity of a keyword, the greater the traffic will be. After sellers determine a keyword, they can use third-party software to check the search volume of the word on Amazon.
2. Keywords are highly relevant to products
You may think that a certain word is very popular and then add it to your listing.
For example, the word "portable". Maybe you are selling a large and bulky speaker, but you add it to your keywords in order to attract traffic. The end result may be that your product conversion rate will be very low.
When we select keywords, we should first extract the main selling points of the product, be realistic, and then decide where to put the keywords in the listing based on popularity.
This will help Amazon to accurately identify your keywords and provide you with accurate traffic, otherwise it may just get further and further away.
3. Comply with local search habits
When choosing keywords, sellers must put themselves in the shoes of buyers and think about what words they would use to search for the products they want. This is especially important for sellers with low English proficiency.
For example, tempered film, you will translate it into Tempered glass. Although Tempered glass also has a certain amount of traffic, it is definitely not as much and accurate as Screen protector.
Another example is Space heater, and Power bank is another name for Power Pack.
4. Adjust keywords based on market trends
The keywords of a product are not static; they will change with market trends and consumer behavior habits.
For example, for the product of tempered glass, each new generation of mobile phones is a major adjustment for keywords. Therefore, sellers should keep up with the market and update their keywords in a timely manner when the market changes.
Secondly, the editor recommends not to repeat or place keywords in large areas in the title. Use a maximum of two keywords, separated by commas. You can place a core keyword in each small sentence. The rest contain some product attribute parameters, applicable scenarios, etc.
You can also embed precise keywords in the 5 points, such as Portable: You can take this XXX material super light mini bluetooth speaker everywhere.
Through which channels can Amazon keywords be collected:
1. The most frequently appearing words in the titles of similar products are usually the main keywords of the product.
2. Associative words in the drop-down box
3. Use various third-party tools to collect key
4. The words with better data in the advertising report can also be updated to the listing and Search Term, but try not to change the title frequently.
