Both on-site promotion and off-site promotion are very important and indispensable! It can be said that they are actually complementary to each other. If one of them is not done well, the impact on the other will be quite large.
First of all, regarding the promotion within the site, this time I will mainly analyze the promotion. As for the listing optimization of the product page, I believe everyone will do it well, so I won’t say more here!
1. Promotion
There are many promotions on the site. You don’t need to take the initiative to do activities or spend money. You can follow the following two methods:
1. Official Activities
Amazon officials will decide which product to promote based on changes in solar terms and search volume. For example, if Amazon officials find that the search volume for slippers is quite large recently, then they will put a promotional advertisement for slippers on the homepage or channel page. As long as consumers click in, they can see a variety of mops. This does not require sellers to sign up voluntarily. As long as your product meets their requirements, the official will automatically capture and display it.
2. System promotion
The so-called system promotion means that the system will automatically promote to consumers. They will capture the promotion of some related products, or products that consumers have seen or purchased, and generally recommend them on the product details page or in the form of emails.
Next, let’s talk about how sellers can use Amazon’s promotion to attract customers effectively.
1. Product ranking
For official promotions, the seller's sales volume is directly determined by the seller's product ranking on the results page. The factors that determine whether the ranking is high include:
a. Relevance
The seller's products must be consistent with official requirements, and the product keywords must be highlighted when setting them.
b. Discounted price
At this time, offering a discount price is more attractive to users.
c. Logistics and distribution
It is of course best to use FBA. If you want your product to become a hit, the best logistics is to use Amazon's logistics by default.
d. Number of positive reviews
For the best-selling products in the store, you must maintain a good number of positive reviews.
e. Daily sales
Products with good sales are recognized by consumers and will naturally be liked by Amazon.
The above factors are the key points that can affect product rankings. As long as these are achieved, it is not impossible for the product to rank high or even become a hit.
2. Quality content assurance
The above one is an official promotion, but this one is an invitation-based promotion for some sellers, so the nature is different. At this time, all sellers can do is prepare their product pages and wait for the system to crawl them.
The system tends to capture products with higher conversion rates, and the factors they consider are as follows:
a. High sales volume
A high sales volume means your product is recognized by buyers.
b.Good feedback
If the product itself has mostly positive feedback, it proves that the quality of the product is guaranteed, and the Amazon system will naturally like this kind of product.
c. Amazon Logistics
When it comes to logistics and distribution, you naturally have to choose Amazon’s own, which is convenient and fast, and the conversion rate using Amazon logistics is very high.
d. Product page
For some niche products, because there is no usual data for comparison, the system will conduct a strict review of the product page. If the content of your product page is not substantial, rich and interesting enough, then Amazon will not recommend it to you. Their purpose is to bring you users, but you must be able to convert users into orders.
2. External Promotion
The above points are roughly about on-site promotion. Now let’s talk about off-site promotion. Off-site promotion is nothing more than using a third-party website platform to promote your own products. The more suitable ones are Google Ads and Facebook, which have low costs and good effects.
1. Place ads
Product advertisements and texts can be placed in different reviews, such as elance, fivver, etc.
2. Video traffic
You can put videos of your own products on major video websites, such as Vimeo, YouTube, etc.
3. Social Platforms
Social platform traffic generation is the most widespread method. Facebook, Twitter, Pinterest, etc. are the most popular social platforms at present. If you don’t understand these traffic generation methods, you can click on the Facebook traffic generation tutorial, Twitter traffic generation tutorial, and Pinterest traffic generation tutorial, which describe in detail how to generate traffic through these three platforms.
4. Blog traffic
Many people are using blogs to attract traffic, and although the effect is slow, it is still somewhat effective. If you want to spend money, the effect may be faster. You can put your product ads in other people’s blogs and pay per click.
5. Lifehacker traffic
Lifehacker is ranked over 300 in the world, and its traffic is quite terrifying. It just depends on whether you can attract it.
6. Forum traffic
Forum traffic diversion is only mentioned briefly, but the effect is not very significant.
7. Coupon Station
For some brands that are doing well, the coupon site will have a better effect in attracting traffic.
8. Deal station traffic diversion
The traffic-drawing effect on the Deal site is very large, and the traffic is indeed a lot, but the conversion rate is not particularly high. It mainly depends on your own products.
