Orders come from the conversion of traffic, so no matter when, e-commerce operations cannot be separated from traffic diversion.
1. The main way to attract traffic within the site is to participate in platform activities, various flash sales, and do some project promotions.
2. Based on the first step, you can also guide old customers to place orders by creating coupons and inviting customers. Of course, special attention needs to be paid to the actual profit of each product. Because many activities will overlap, I often hear that some people suffer losses after doing overlapping activities.
3. Amazon has always focused more on the product itself, and the concept of the store has been weakened. In fact, we have also observed during this period that many people have begun to pay attention to the promotion of brand stores (if you frequently search for a certain keyword, there will be some brand stores doing headline advertising. So this is also the trend of the future). This gives us a long-term inspiration. On Amazon, best-selling products themselves will have some natural traffic and search recommendations because of their high rankings. As for those products which are not selling well, we need to make extra efforts and divert traffic to them.
4. As for off-site traffic, it is mainly through various social platforms. However, from a long-term perspective, it should attract more people's attention through knowledge sharing and usage scenario sharing, and stimulate consumption through discount coupons for various targeted products.
5. In the various activities in the second half of the year, even if you do not participate in platform activities, the traffic and orders of the entire store will be better than at other times. So in any case, whether the product participates or not, during that time period, maintain some of the store’s own activities, so as to achieve conversion rates when the overall environment traffic increases.
