The first step of email marketing is to collect buyers’ email addresses. Collecting email addresses through software tools is more efficient. The following are several common email capture software:
AMZDiscover
This software can directly obtain the email addresses of buyers on Amazon, mainly in two ways:
① Search directly through his top reviewer list and quickly get a batch of email addresses, but the reviewers at the top of the list have more contacts and a lower email response rate;
② Enter the link of the specified listing and find the email address of the person who left the review below. The users obtained will be more accurate, but the number will be smaller.
Hunter
There are three ways to get email addresses: first, find email addresses associated with the websites you visit; second, find email addresses from LinkedIn profiles and save them as leads; third, save your leads from the LinkedIn search page and profiles.
In addition, there are these commonly used software, you can choose the most suitable one according to your needs.
Clearbit Connect: Free access, up to 100 free searches per month.
toofr: First-time users get 30 free searches to try out. After that, you need to pay, $19 per month, and the search limit starts at 2,500.
Findany email 2.0: Free with a limit of 100 searches per month. Paid plans start at $49 per month with a search limit of 5,000.
Voila Norbert: First-time users have a free trial of 30 searches, after which they will need to pay, starting at $49 per month with a search limit of 1,000.
Email matcher: unlimited free searches.
Anymail finder: Users have a free trial of 20 searches for the first time, and then they need to pay, starting at $18 per month with a search limit of 200 searches.
Find That Email: Users have a free trial of 15 searches for the first time, and then they need to pay, starting at $19 per month with a search limit of 500 searches.
So how do you increase your email open rates?
1. The title is simple and clear, and valuable to customers
Before sending each email, determine the purpose, whether it is to ask for good reviews or promote new products, and make sure your subject is timely and relevant. Using numbers and specific data will also make your email noticed among a bunch of emails, but try to avoid using exaggerated words, which will make customers feel unreal. If the content is too different from the subject, it will disgust customers.
2. Create a sense of urgency in your subject line
Email subject lines that create a sense of urgency can increase the open rate by 22%. Use words that indicate deadlines, such as "today only" or "24-hour giveaway," to create a sense of urgency by implying scarcity rather than promotion, and encourage them to take action immediately.
3. Email content
Write from the customer's perspective, be sincere in your content, and avoid words like "request for reviews" and "promotion" to make users truly believe that your prices have been reduced. For promotion of new products, focus on highlighting the features and advantages of the new products.
Image tags: Most email servers will not automatically display images in emails. Users need to click "Show images" to see the image content. It is recommended to separate images and text when designing email content, and use tags for images.
Email content design:
① Discount information: the product introduction can show the original price, discount price and how much you have saved;
② Obvious links: Make sure the links are clearly visible and use reminders or labels effectively so that users can recognize the link buttons at a glance.
4. Avoid using spam-like sensitive keywords
Automatic blocking by spam folders is usually an important factor affecting the open rate of email marketing. Once the email is intercepted by the spam filter, it will not be opened and read by users. Try to use popular words.
5. Time and frequency of emails
① Sending time: Not all time periods are suitable for sending emails. You need to learn to grasp the work and rest schedules of your customers and be good at analysis. Choosing the right time to send emails can have a multiplier effect. For most business people, most of them will open their inboxes after get off work, and most of the emails in their inboxes will be deleted with one click.
②Sending frequency: No matter how great the customer’s demand is, they don’t like to receive emails every day. Frequent “bombing” emails will only be cleared, so you must manage your time scientifically and send them email promotions regularly.
6. Effect analysis
Some sellers send a large number of emails without ever considering the process and results. They put all their hopes on the huge number of emails sent. They perform data analysis every time they send an email, such as the email open rate, the open rate of links in the email content, etc., and optimize the subsequent email content based on the results.
Summarize
When sending emails, be careful not to always use the same template or templates recommended by some mass mailing software. This will make users bored. It is best to design and optimize the content yourself according to the product type.
