This article mainly teaches you 5 tips on how to write high-quality product tables.
1. Get consumers to click on your product page
A recent study by CPC Strategy shows that nearly 80% of US online shoppers visit Amazon during the holiday season, especially on Black Friday and Christmas, and this trend is spreading to Europe as well. From this it can be seen that Amazon is becoming the choice of many online consumers.
Such global development means that merchants need clear and meaningful titles to optimize product listings and encourage consumers to click on their products. Specifically, the product title must start with the brand, especially those well-known big brands. The second is to add the product type, such as its features and its attributes. The content length should not exceed 200 characters for easy reading by consumers.
For example, if you are selling a pair of Nike women's running shoes online, you can set it as: Nike, Women's Running Sneakers, Roshe Run, 37, Gray.
2. Use high-quality product images
A picture is more than just a picture, it speaks a thousand words. It’s essential for merchants to spend some time improving the images on their product pages. This is especially true for product display images. Because when consumers view product search results, the first thing they see is the product display image. Merchants need to ensure that product photos are clear and authentic. Amazon strictly requires merchants to use product photos that are clearly presented on a white background.
Once consumers click on a product, merchants need to show more product images to convince them to buy. Compared with the product homepage display pictures, Amazon has more flexible requirements for other product display pictures. Merchants can add backgrounds and scenes, as well as other relevant products and information.
For example, when selling a men's shaving kit, the merchant could use more images to show the individual products in the kit, as well as a male model using the products before and after using them.
3. Stand out from the competition
Christmas is a critical time of the year for online retailers. Merchants must make all "combat preparations" to ensure that consumers will buy your products among similar competing products. To cope with sales peaks, merchants can also use Amazon FBA, which will ensure that merchants can solve logistics constraints. Additionally, you can use this peak sales period to eliminate a major pain point in the payment process: delivery costs. Not only does this help increase sales, but it also helps you meet Amazon’s Seller Fulfilled Prime requirements.
Merchants can also use Amazon’s automatic pricing feature to offer favorable prices to potential customers. The Automate Pricing feature automatically adjusts your pricing based on data collected by Amazon. To do this, merchants must set a reference value for price comparison directly on the Amazon platform as a management rule. These steps will help merchants increase their chances of winning the Buy Box.
4. Improve product points
Amazon strongly recommends using the product bullet points feature, although it is not a hard requirement on the platform. However, this feature can provide consumers with an overview of the main ingredients and product benefits.
The ideal number of bullet points on a product page is 3 to 5. But remember, the Amazon platform automatically adds bullet points, and merchants do not need to manually add bullet points and asterisk characters.
An example of a raincoat:
Made in France
water proof
Breathable
Available in khaki, yellow or green
Machine washable
5. Delete information not related to the product on the product table
Amazon requires merchants on the platform to provide as much product information as possible, which can optimize the merchants' sales and references on the platform. Also note that some information should not appear on a product page.
The supplier's information should not be included in the title, bullet points or product description
Do not provide your contact details (phone number, postal address, links to online stores)
Don’t mention competitors
Don’t include any promotional information on your product pages
