It is not easy to do Amazon promotion. Amazon promotion is divided into Amazon internal promotion and external promotion. Next, let’s take a look at the differences between these two types of promotion.
Amazon in-site promotion:
1. Amazon will decide which products to promote based on recent market trends and changes in search volume. Promote this product on the homepage, and when consumers click, they can see all the products on the website. There is also no need to register for this kind of event. Amazon will select suitable products and display them to consumers.
2. Amazon organizes its own activities with themes and requirements! Amazon will send invitations to all eligible sellers. It is up to you to decide whether to participate! However, sellers who have not received an invitation cannot participate! However, there is another type of people who apply to sign up for flash sales or promotional activities through their account managers.
With more traffic, sales will naturally increase! Compared with on-site promotion, off-site promotion methods are more diverse! But first you need to know: where does the traffic come from? Most of the traffic brought by off-site promotion comes from Google search, Facebook and other websites! Let me introduce a few to you!
Amazon off-site promotion:
1. Search Engines
The search engines we often see include Google paid search ads, Google affiliate ads, Google shopping, Bing, Yahoo, and some local search engines are all good choices! Of course, when it comes to search engines, this is related to the setting of our listing keywords. As for how to set keywords, I won’t talk about it here. You can search on the forum and you must have found it! However, this method may be a bit expensive for some small sellers! Everyone should do what they can!
2. Video Sites
Video websites include YouTube, Vimeo, Dailymotion.com, etc. This method is particularly suitable for hot and low-priced products. Why do people go to video websites? Of course, watch the video! It's a good idea to watch some small ads while watching videos to relax. It would be bad if you gave a long speech.
3. Social Platforms
The social platforms I often visit include Facebook, Twitter, Pinterest, Quora, Slideshare, etc. It would be best if you have a group of small fans on these social platforms, which will be helpful for promoting your products. You can also use some interesting methods, such as storytelling and fun Q&A, to increase your user attention, so that you can attract more people to your platform store!
4. Blog Promotion
Build your own blog, it’s up to you how many! First, use the software to directly read the data from websites such as slickdeal and fatwallet, and update the data synchronously with these websites. Then, put half of your own products and half of others' products, and slowly gather popularity and fans. This can also attract a lot of traffic! There are also some paid blog sites where you can put pictures or texts, or find some well-known bloggers to cooperate with, which can also attract a lot of traffic!
5. Internet celebrity promotion
These internet celebrities all have their own social networking sites and blogs, so their traffic is relatively large, and it is difficult for ordinary sellers to find these people on their own. High cost performance. To find these internet celebrity resources, you can go to MODE Global New Product Release Center. MODE itself is a women's fashion APP with overseas internet celebrity shopping guides. It gathers a large number of internet celebrities, and the internet celebrity resources are provided to sellers for promotion.
6. Forum site promotion
In fact, you can post on some forums yourself. Just create an account and post some posts. Although the traffic will not be large, the conversion rate is still good.
This is the end of this issue on Amazon promotion. If you want to get more information about Amazon promotion, please pay attention and we will continue to answer you~
