In addition to the natural traffic generated by buyers' active searches, Amazon site traffic also comes from non-natural traffic brought by Amazon advertising. Since Amazon advertising is so important, what do we need to do to do a good job of Amazon advertising? How to optimize Amazon advertising?
1. Wait a while before optimizing your ads
Using Amazon’s ad settings, such as budget allocation, allows you to stay within a specific range to avoid spending too much of your budget before getting results. The main results you should focus on are impressions and keyword bids, making sure your ad budget is large enough to get impressions.
Otherwise, your ads won’t be shown often enough to generate conversions, which could hurt your ad performance and keep you from outperforming your competitors.
2. Use different match types
Amazon Advertising uses broad match, phrase match, exact match, and negative match types to optimize targeting.
Use a combination of these match type options to get the most targeting and reach the shoppers most likely to make a purchase. Use broad match type to reach the largest number of users.
The word can be added before, in the middle or after the target keyword. Broad match is the least targeted match type, but it can be used to boost campaigns and discover new keywords that may convert.
3. Finally, use manual matching, but test with automatic targeting ads
When researching keywords. By creating automatically targeted ads, you’ll be able to test the market and find out which search terms people are using to find your products.
Create an automatic campaign, which is set up similarly to a manual campaign. This ad is for testing purposes only, and therefore, should be run with a minimal budget to prevent wasting money. Let the ad run for a few days or longer and check the results to find the search terms people are using to optimize your ad. Then, place those search terms into manual campaigns.
4. Make sure your listing contains your target keywords
The best way for the platform to achieve this goal is to provide relevant results for users' searches. Therefore, Amazon avoids showing ads that are not relevant to the respective landing page. To avoid irrelevant ads, you need to show and prove that Amazon’s product listing is relevant to your ad by adding your target keywords in your listing copy.
5. Ads should have structure
The structure of an ad is crucial to the success of the ad. If your ad structure is messy, then the ad may be triggered by the wrong keywords, resulting in unqualified clicks, causing your budget to be wasted, or you may end up spending more money on clicks or wasting more money than you originally invested. The same principle applies to products with relevant keywords.
This is the end of this issue on Amazon advertising optimization. If you want to get more knowledge about Amazon advertising optimization, please pay attention and we will continue to answer your questions~
