1: Important reference for product selection
In the long run, the more reviews a listing has, the better the overall sales will be. Of course, there is a premise here that it is without human intervention. Usually, for 100 to 200 orders, only one review can be left, which means that the natural review rate of real buyers is less than 1%. But for those listings with thousands of reviews, we still need to adopt an “empty cup mentality” to learn the layout and focus of competing listings. For example, we should study how to layout and write keywords in the titles of competitors, the shooting angles of pictures and the use of comparison pictures to deepen consumers' trust in product quality, how to write bullet points to make them vivid and interesting rather than bland and monotonous, etc. These aspects should all be worth our careful consideration.
2. Directly related to conversion rate
Since reviews occupy an important position in the A9 algorithm, sellers have to study various ways to obtain reviews. To put it in an imprecise logic, to some extent, the more reviews = more traffic and conversions = more orders.
If consumers see a listing (especially a new product) without any reviews, they actually feel insecure. Who would be willing to be a guinea pig? Generally, they will reflexively look to see what others think of it.
High-quality reviews bring more exposure and traffic, improve the ranking of the listing, and thus generate conversions and form orders. In addition, high-quality reviews give potential customers more confidence and improve listing conversions. So, what are the compliant methods to increase reviews and improve conversion rates?
3. Analyze competing products and improve products
The Art of War by Sun Tzu says: Know yourself and know your enemy, and you can fight a hundred battles with no danger of defeat. It means that if we have a thorough understanding of the situation of both the enemy and ourselves, we will not be in danger when fighting a hundred battles. When operating an Amazon store, you also need to study the listings and stores of competitors. The most important thing is to study the reviews of competitors, and the reviews should be below 3 stars. It is best to study 1-star reviews. By studying the negative reviews of competitors, you can get a good understanding of the quality of the product and customer demands.
For example, the pain point of the customer of the multi-function capacitive stylus mentioned above is that he complains that the product does not have an instruction manual. On the one hand, the supplier may not have made an instruction manual. On the other hand, even if the seller discovered the customer's request, he has not been able to solve it well.
If you are going to develop this product, and once it is sold there is a 100% chance that customers will complain about this problem, we will try our best to solve the problems that can be solved, even if it takes a few days to prepare the instruction manual before putting it on the shelves, it is better than spending an unlimited amount of time dealing with after-sales service.
