Every buyer will see the most convenient purchasing location when shopping. Amazon selects a seller to occupy the Buy Box position in each product listing, and this selected seller can enjoy a steady stream of orders and attention.
1. Prices need to be competitive
Price is the first factor Amazon considers when deciding whether to give a seller a shopping cart, and it is also the most important factor affecting whether a seller gets a shopping cart. Generally speaking, the lowest price can stand out among a large number of competitors, and the lowest price here must include shipping costs. If you simply lower the price of the product to make the sales price appear low, but increase the shipping price, Amazon will not buy it. Some sellers will choose to use some price changing tools to help themselves maintain price advantages at all times and change their product prices in a timely manner according to the current competitive situation.
2. Excellent sales history
Sales history has a great impact on sellers. It not only affects the competition for shopping carts, but also affects the ranking of product pages. An excellent sales history means that the seller meets customer requirements, provides high-quality products, and delivers them efficiently and accurately. To have such a sales history, we can start from the following aspects:
·Quickly respond to customers and solve their problems;
Provide fast and efficient delivery services, preferably directly using FBA.
Ensure accurate inventory. Out-of-stock or oversold items will stain your sales history.
Keep your bad order rate, delivery delay rate, and pre-sale order cancellation rate within Amazon's requirements;
Actively invite consumers to leave reviews.
3. Increase sales
The more you sell, the higher your ranking, and the higher the chance of getting a shopping cart. This is Amazon's reward for excellent sellers. To increase sales, we can start from two aspects. The first thing is naturally the price. Countless cases can prove that once the price is reduced, the stimulation to sales is huge. If the demand for a certain product is particularly high, we can quickly accumulate considerable sales by lowering the price to increase sales. These sales will not be wasted. They will later become part of our excellent sales history and help us expand our advantages in other areas.
Apart from price, what we can also do is to select products carefully. The fewer merchants selling a certain product, the less competitive pressure there will be, and the greater the possibility of obtaining the shopping cart. It can even be predicted that the profit of a single product will be higher.
4. Provide as much detailed product information as possible
When all the influencing factors we have are similar, the winner is the product page. The listing that gives consumers the most comprehensive understanding of the product will win. As the vanguard and the most important descriptive sentence in the listing, the title largely determines whether consumers stay or leave. To make a good title, keywords are not only important, but also the order of keywords is also important. In order to make the title contain as much information as possible, we can write it in the following order:
1. Product Type
2. Product brand
3. Product series (such as Nike's AIRFORCE series of shoes)
4. Materials used/main raw materials
5. Color/Size
6. Quantity
7. Manufacturer code
In addition, we can also classify our products more accurately. The more detailed the categories are, the fewer competitors we face, and the higher the chances of us gaining the shopping cart and improving our rankings. Each layer of sub-categories will help us filter out a group of competitors, helping us to more easily improve the ranking of products and reduce the difficulty of obtaining the gold shopping cart.
5. Offer Prime service
Given that Amazon's subscription-based services are the most prominent in front of consumers, when consumers choose to block "Non-Prime" items, all products that do not provide Prime services will not have any chance to appear. The reason I bring this up is that Amazon has 63 million Prime subscribers, which exceeds its non-Prime subscribers. The attitude of this consumer group cannot be ignored by all sellers.
This is the end of the knowledge about Amazon shopping cart in this issue. If you want to get more information about Amazon shopping cart, please pay attention and we will continue to answer you~
