How much does it cost to open a store on Amazon Japan?
The seller accounts on the Japanese site are divided into professional seller accounts and personal seller accounts, just like those on the US site. The professional seller account is a store opening model that pays monthly rent. The professional selling plan is the choice of most sellers. The monthly rental for this plan is approximately RMB 295/month, and the transaction commission is approximately between 8% and 15%.
What are the advantages of registering on Amazon Japan?
1. The number of sellers on the Japanese site is relatively small
Note that I used the word “relatively”. The reason for using this word is that this statement is directed at the American and European sites.
Because the popularity of Japanese is far less than that of English and other languages, sellers generally choose to start from the US or European sites due to language barriers and other reasons.
Many people will say, I can use translation software to translate. People who say this usually haven't actually worked on a Japanese site. The translated Japanese and the Japanese spoken by the Japanese are sometimes completely different. Some Japanese sellers will even complain about the listings of certain products, and some demanding sellers will even respond with negative reviews.
2. Japan Station Logistics Has Advantages
Thanks to its proximity to China, FBA sellers on the Japanese site can enjoy high logistics timeliness. Logistics costs have become an important component of Amazon’s current operating costs. For sellers on the Japanese site, a shorter distance means lower logistics costs. This is especially important for sellers with tight capital chains.
3. Japan’s e-commerce market has huge potential
As we all know, Japan is the third largest economy in the world and the economic level of the Japanese people is generally high. In Japan, Internet coverage has reached an astonishing 94%, and online shopping users account for 65% of the total population (yearly). In addition, according to official data from Amazon, the average online shopping expenditure per Japanese person was US$1,265 in 2018. Don’t underestimate this number, it is twice the per capita consumption of Chinese people. All this shows that the Japanese market has a large capacity and Japanese buyers have strong purchasing power.
4. The official support of the Japanese site is relatively strong
Amazon Japan faces fierce competition from Rakuten Japan and Yahoo! Therefore, Amazon has also given very strong preferential policies to sellers on the Japanese site. For example, for A+ pages, you need to complete brand registration before you can apply for it on the US site, but sellers on the Japanese site can apply directly even if you have not completed brand registration. In addition, Japan also has preferential policies such as first month rent and monthly promotions. For specific policies, please contact the Japan site investment manager for consultation.
This is the end of the information about opening a store on Amazon Japan. If you want to get more information about opening a store on Amazon Japan, please pay attention and we will continue to answer your questions~
