What is a hot product?
Hot-selling products can increase the popularity of your store, improve conversion rates, and also boost sales of other products. Taobao sellers all know that if they want to run their store well, they must create hot-selling products that are exclusive to the store. It is still difficult for a new store to create its own popular products. So what are the characteristics of popular products?
1. Large market demand
A hit product must be one that has a huge market demand and is in line with the trends people are pursuing in the current market. If buyers can notice the product at the first moment, the click-through rate of the product will be very high, which means that buyers have a high degree of acceptance and liking for the product. Such products are easier to create popular products.
2. High popularity
Hot-selling products can boost popularity and bring more traffic to the store. At the same time, they can drive sales of other products in the store and increase average order value through related recommendations and combination packages of hot-selling products.
What’s the idea behind creating a hit product?
1. The basis of selecting a hit product is the product, and product selection is about choosing good products. Because it is impossible for every product to become a hit, the core idea of creating a hit is "few but good". High-quality products are king. Subsequent marketing promotions for traffic and conversion rates are all centered around the product, and consumers will eventually return to the product itself. If the product quality is too poor, even if you use all kinds of techniques to push it up, it will fall down sooner or later. Product is king is not just talk.
2. Traffic. In short, traffic refers to the number of times a product is exposed. The more people see a product, the more potential customers it has. After all, a product can only be purchased if it is seen by users.
3. Conversion rate: Only customers who actually place orders can bring you benefits. If no one places an order, it will be meaningless no matter how many people see your product. Therefore, we need to work hard to convert people who see the product into customers who place orders. This ratio is the conversion rate.
This is the end of the knowledge about hot items in this issue. If you want to get more information about hot items, please pay attention and we will continue to answer you~
