It is impossible for buyers to browse all the search results when shopping online. They will quickly select the best results that meet their conditions. Therefore, if sellers want to increase sales, they have to find ways to move their listings to the homepage of search results. So how do we get to the search homepage? What methods can help us get to the homepage?
1. Understanding the A9 algorithm
A9 is Amazon’s internal algorithm and is the tool Amazon uses to rank products in search results. If sellers clearly understand how A9 works, they can make the necessary changes to improve their rankings.
Remember the three core factors of the A9 algorithm↓
Conversion rate; relevance; buyer satisfaction and retention rate.
2. Amazon SEO is different from general SEO
Different platforms have different SEO (search engine optimization). The techniques that work well on Google may not be suitable for Amazon. Because Google is about providing the most relevant information, while Amazon’s purpose is to sell things.
There are two factors that influence the ranking of Amazon search results - performance and relevance. The so-called performance refers to the previous performance of your product, and the main indicators are conversion rate and sales volume. Relevance refers to how well your product matches a customer’s search terms.
3. Keyword research is key
Products will only be discovered if the search terms match the keywords in the product listing. The higher the match, the higher the product ranking. All sellers have to do is study the keywords that customers use when searching and then use them in their own listings.
4. Keyword location is important
Because buyers look for information in specific locations, such as product titles and images, Amazon considers these locations more important keyword spots, so your product titles should also contain directly related keywords.
Sellers should remember: in the search weight of the entire listing, the keyword search weight is ranked as Title＞BulletPoint＞SearchTerm＞Description.
5. Backend search can be optimized with long-tail keywords
Although it takes time and effort to research the most effective long-tail keywords, it is still worthwhile to add them to the listing background (SearchTerm).
6. Good SEO means good CTR
The more relevant your product is to your customers’ search terms, the more likely it is that your product is what they want, and the higher your CTR (click-through rate) will be.
This is the end of the knowledge about Amazon search homepage in this issue. If you want to get more information about Amazon search homepage, please pay attention and we will continue to answer you~
