How does Amazon measure sales?
1. Review Quantity Evaluation Method
Based on the total number of reviews of the corresponding listing and the number of reviews in the last one, two, and three months, multiply it by an appropriate multiple to roughly assess the historical and recent sales of the listing. At the same time, you can also assess the market trend of the product based on the sales changes in the last three months or the last six months.
Of course, the core of this sales evaluation method is to know the approximate number of orders corresponding to receiving a Review.
Taking Amazon US as an example, without considering the situation of false reviews, in most categories, about 130 orders will naturally generate a review. Using this as a calculation coefficient, we can simply estimate the approximate sales volume of a competing product listing.
2. Feedback Quantity Evaluation Method
In addition to evaluating by the number of reviews, we can also evaluate the store’s average daily sales by the number of feedbacks.
Taking the US site as an example, three times the number of store feedback in the last 30 days is roughly equivalent to the store’s total sales in one day. For example, if you see that the number of Feedbacks for a store in the last 30 days is 60, then you can roughly estimate that the average daily sales of the seller's store is about 180 orders. If the number of Feedbacks for the store in the last 90 days is also around 180, then it also shows from one side that the sales of the store are relatively stable.
How to view sales through rankings?
1. Determine sales through Amazon sales rankings. The first method of sales query is to measure through Amazon sales rankings. Through rankings such as Best Sellers, Hot New Releases, Movers & Shakers, Most Wished For, etc., we can check product rankings, analyze the market capacity of these products on Amazon through the products on the rankings, and see how many online listings there are.
Of course, these are based on rankings to evaluate sales. We can also make judgments based on relevant information of LISTING, such as: the number of reviews, upload time, comprehensive ranking of the product category, etc. to evaluate sales.
2. Use Amazon sales analysis tools to query the current market. There are quite a few Amazon sales query tools. Some sales query tools are quite good. In addition to being able to query the sales of a certain product, they also include but are not limited to sales data, traffic data, profit data, etc., and form a visual model based on the data provided by the Amazon API to help sellers understand product sales and respond to market changes reasonably.
This is the end of the knowledge about Amazon sales in this issue. If you want to get more information about Amazon sales, please pay attention and we will continue to answer you~