Amazon accounts for nearly one-third of the US B2C e-commerce market, and in the two quarters affected by the epidemic, its growth rate was close to the overall growth rate of US e-commerce. It's no surprise that Amazon has achieved market-beating returns. Amazon, which not only influences the entire industry with its e-commerce services but also leads the cloud computing and digital advertising businesses, has demonstrated a penchant for innovation that shapes the market.
What are the platform characteristics of Amazon?
1. Amazon’s customer order value is high, with the average customer order value exceeding $17.
2. Amazon has few sellers, many buyers and low competition: There are 3 million sellers worldwide and 400 million active buyers worldwide, covering 65 countries. The number of products sold by third-party sellers accounts for >55% of the total sales on the Amazon platform.
3. Amazon's e-commerce platform is very fair: Amazon does not allow for serious violations such as false orders, infringement, and selling counterfeit goods. It is well-known for "focusing on products rather than stores". As long as your product is well-written, you don't have to worry about not being able to sell it.
4. Low store opening cost: You don’t need too many equipment stores, all are logged in on the cloud, and one computer can easily manage multiple stores.
5. Low labor costs: Amazon does not have instant communication tools, and communicates with customers through emails. Customers can be replied to within 24 hours, reducing customer service pressure.
6. Logistics advantage: Amazon’s dedicated logistics and 123 global operation centers deliver goods to 185 regions around the world.
7. Low return rate: Targeting five European countries, buyers have high consumption levels and high comprehensive qualities, so the return rate is low and profits are guaranteed. Moreover, Amazon permanently blacklists buyers with high return rates and provides strong support to sellers.
Everyone in the cross-border industry knows that cross-border e-commerce is developing rapidly and may accelerate in the next few years. The long-term growth story has just begun. Even though cross-border e-commerce sellers feel considerable pressure in terms of shipping logistics, exchange rates, raw materials, political changes, etc., China has strong supply chain support and the government has introduced a series of policies that are beneficial to cross-border e-commerce. Let’s not miss this opportunity!
This is the end of the knowledge about Amazon e-commerce website in this issue. If you want to get more information about Amazon e-commerce website, please pay attention to it~
