What is feedback?
Feedback literally means "evaluation", which is the evaluation made by customers regarding their purchased orders. That is, the evaluation subject must be a customer who wants to purchase the product in order to leave feedback.
Compared with Reviews, Feedback evaluations cover more dimensions, such as product quality, service level, delivery time, and consistency with product descriptions.
The quality of Feedback (score) directly affects the seller's account level and changes in the store's ODR indicators.
Why is feedback limited?
1. Provide lots of feedback
Generally speaking, few sellers will go out of their way to increase feedback, because Amazon consumers pay more attention to product reviews than to store reviews. Therefore, when a seller wants to increase Feedback, it means that the store performance has already shown a certain degree of risk, and the seller will want to increase Feedback to dilute the proportion of negative reviews. But this operation is very dangerous, and large-scale operations in a short period of time can easily be identified by the Amazon system! In addition, there are also big problems with the buyer accounts that post feedback.
2. Review association
Because whether you submit Feedback yourself or through a third-party service provider, it is difficult to avoid being associated with the buyer’s account that submitted the Review. There are even many buyer accounts that submit Feedback and Reviews at the same time. Most of these buyer accounts that are specifically used to fake orders have been targeted by Amazon and even frozen. In addition, many sellers encounter reviewers who are unable to post reviews, and will ask them to post feedback instead; this type of review account itself has problems, and if this happens frequently, the store may also be restricted from posting feedback.
This is the end of the information about feedback in this issue. If you want to get more information about feedback, please pay attention and we will continue to answer you~
