How are sales commissions calculated?
1. (For Media Products) (Books, Music, Video, Software, and Video Games): Amazon will deduct the greater of the applicable referral fee percentage or the applicable per-item minimum referral fee based on the sales price (excluding any taxes collected through Amazon’s VAT calculation service).
2. (For non-media items) Amazon will deduct the greater of the applicable referral fee percentage or the applicable per-item minimum referral fee calculated on the total sales amount (the total amount paid by the buyer, including the item price and any shipping or gift wrap charges, but excluding any taxes collected through Amazon's VAT calculation service).
Where are the commissions charged?
1. Platform subscription fee:
North America: $39.99/month
Europe: £25/month
2. FBA logistics stage:
Amazon logistics fee = delivery fee + storage fee + basic service fee
3. On-site promotion stage:
Advertising cost: Total advertising cost = CPC * number of clicks
Because the increase in clicks leads to more orders, advertising costs will also increase; if you want to control advertising costs, you must of course control the click-through rate of the ads. The two are directly proportional.
Promotional fees: Amazon platform will charge fees based on the proportion of the promotion. For example, if the promotion ratio is 10%, then you have to pay 10% of the sales. Coupons are also calculated based on a certain ratio.
4. After-sales stage:
If a buyer requests a refund for a product sold on the Amazon platform, the seller will have to bear 20% of the refund commission, which means Amazon will automatically deduct this part of the fee.
This is the end of the knowledge about Amazon commissions in this issue. If you want to get more information about Amazon commissions, please pay attention and we will continue to answer you~
