Amazon coupons are a promotional method for Amazon sellers. For sellers, using coupons can be an effective way to engage in price wars with competitors and keep their own stores popular.
How to set up Amazon coupons?
1. "Click on coupon" in the top navigation bar
2. Create Coupon
3. Fill in the ASIN of the product for which you want to make a coupon, and then add it to the coupon
4. ASIN is below the product in the inventory management interface
5. Click Next to set the coupon amount
6. You can choose between percentage and direct discount amount for coupon method. For general products with low prices, we choose percentage. For high-priced products, setting discount amount is more attractive. The minimum budget for Japan is 10,000 yen and 100 US dollars for the United States. Click to confirm the next step
7. Set the name of the coupon. Note that the name must be translated into the local language. Select all target buyers. Select a date of 1-90 days for the coupon. Generally, it is set to one week and restarted when it expires. You don’t want customers to wait several months before buying after receiving the coupon. This will make customers feel a sense of urgency. Click Next.
How effective is Amazon’s coupon program?
Peak season is a good time for sellers to clear inventory. You can use the coupon column to use discount promotions, but there are also some tips for setting up for sellers to refer to:
1. According to the latest internal data from Amazon, only about 50% of sellers have used coupons. Using Amazon Coupon for 30 days will increase the conversion rate of listings by a single digit. So the sooner you use it, the better;
2. Use discounting techniques to attract buyers. According to research on consumer psychology, it is best to offer a percentage discount on listings with low unit prices. For example, if the listing is $9.9, a 10% discount is less than $1, but writing a $1 discount will hardly attract consumers’ interest.
3.Coupon cooperates with SP advertising/off-site advertising to increase conversion rate and reduce Acos;
4. For special categories of products, such as student supplies/mother and baby supplies, you can set the display group to make the display more accurate and targeted.
This is the end of this issue about Amazon coupons. If you want to get more knowledge about Amazon coupons, please pay attention and we will continue to answer you~
