What are Amazon coupons?
Amazon Coupon itself is not difficult to understand. It is a coupon you create for the products you sell, a discount promotion method within Amazon. However, on Amazon, it used to be the privilege of Vendors and a marketing method that many big brands enjoy. From the buyer's perspective, redeeming a coupon is simpler and more intuitive than using a discount code. Every time a buyer successfully pays for a purchase using a coupon, Amazon will deduct $0.6 from the seller.
How can Amazon coupons help sellers?
1. Added a traffic entrance: This is the biggest benefit of Coupon for sellers. The page displays product promotion information more directly and intuitively, better attracts customers, and has the effect of combining CPC and promotion.
2. Product traffic import: The difference between coupons and promotional codes is that Amazon will actively import traffic for each product that has a coupon set
Amazon Coupon Column
Amazon Daily Deals
Amazon Email Marketing
3. Increase click-through rate (CTR) through coupons
In the search results, the orange label of Coupon is very eye-catching, and its style is similar to BestSeller.
When customers click on a product coupon from the Amazon Coupon column or GoldDeals page, the landing page will display more products from the same brand or seller:
4. Improve product conversion rate through coupons
The coupon logo on the product details page is very obvious and can be easily found and clicked by the seller.
Amazon Homepage Coupon Column/Amazon Daily Specials Column If you click on a coupon but do not purchase it, the relevant coupon will be automatically retained in the seller's Coupon column to remind customers to buy (this is a bit similar to adding a wish list).
5. Use coupons and discount websites to do off-site marketing
Discount website marketing. Find the products of fellow sellers, use their Amazon ASIN to search on Google, find the discount promotions offered by other sellers on the website, and learn their promotion methods on this platform to conduct your own coupon promotions.
6. Coupon combined with social software marketing
Social software marketing. After the coupon takes effect, click on the coupon in the Seller Center or Amazon front page, find the coupon landing page, and then share it on social platforms such as Facebook, Twitter, and Instagram.
This is the end of the knowledge about Amazon coupons in this issue. If you want to get more information about Amazon coupons, please pay attention and we will continue to answer you~
