Although following sales is allowed on the Amazon platform, malicious following sales is not allowed. Therefore, as a novice seller, especially a seller on the US site, if you want to follow the sale, you must do it in a formal and safe way to avoid being warned and complained. So, how can we safely and effectively conduct follow-selling on Amazon in the United States?
1. Don’t follow-sell products with few followers
When following the sale on Amazon in the United States, in order to avoid the risk of following the sale on Amazon in the United States, the first step is to carefully select the products to follow. Once you find the product you want to follow, be careful not to follow the sale if there are few people following you on the product page. Because a good product is like a piece of fat meat in your mouth, everyone is eyeing it, it is impossible that no one will follow suit to sell it. If there happens to be no follow-sellers, it may be that the product is authorized by the brand, and as long as there is a follow-seller, it will be complained about.
2. Don’t follow the products of internationally renowned brands.
As we mentioned above, it is best not to follow the sales of branded products. Since Amazon has strong brand protection, once you follow a brand seller and the other party complains about you, your account is in danger of being blocked in minutes. So don't try to follow the sales of products from internationally renowned brands. Before you do so, you can first check on the U.S. trademark search website to see if the product has a registered brand trademark. If so, don't follow the sales of such products.
3. Please remove the hijacked products after receiving the warning letter
When following sales, if you receive a warning letter, it is best to immediately remove all the products you are selling. Regardless of whether this warning letter is true or false, the first thing we need to do is to remove the infringing follow-selling products to ensure the safety of the account. Then reply to the other party's warning letter and ask them to provide a copy of the authorization or other supporting documents. If the other party provides it, we will delete it. If the other party ignores it, we can continue to sell it.
4. Adjust the prices of the products you are selling in a timely manner
During the period of following sales, sellers also need to pay attention to the price changes of other sellers. If you buy, I will sell, and if you sell, I will buy. Of course, the prerequisite is to ensure that the product is profitable, and then adjust the price in real time to grab the golden shopping cart with a price slightly lower than that of competitors. However, manual adjustment may not be realistic. We can consider using price adjustment software such as Cool Bird Seller Assistant to help us adjust prices in real time.
What should I do if my Amazon product is copied by others? How can I get rid of the copycat sales?
1. the seller
We Chinese people value harmony above all else. When we encounter copycats, we should first analyze the situation, contact them, and send them an email to warn them to remove the products from the shelves.
2. Do a TestBuy
If the warning letter is ineffective, it is best to do a test buy. This method is quite popular a while ago and is a more effective way to communicate when making a complaint after purchasing the other party's product (recording details). If the product the other party is selling is not genuine or has quality issues, it is easy to file a successful complaint; if the other party's product is the same as yours and has no quality issues, it is difficult to file a successful complaint.
3. Tresparency Program
Simply put, after participating in Amazon's transparency program, brands can purchase a certain number of traceability identifiers from Amazon. Each identifier will generate a unique QR code, and these QR codes will correspond to the SKUs that you participate in Amazon's transparency program.
This is the end of the knowledge about Amazon US follow-up sales in this issue. If you want to get more information about Amazon US follow-up sales, please pay attention and we will continue to answer you~
