Snap social photo app direct shopping
Friends who are involved in off-site promotion may all know the software Snapchat, because almost every young person in the United States uses Snapchat every day. This is a software that combines sticker photography and social functions. Recently, Amazon has also opened a shopping channel on Snapchat, which means that all Snapchat users have become potential buyers of Amazon.
Shopping on Amazon with Snapchat is as simple as pointing your Snapchat camera at a physical item or barcode and tapping it. When the item or barcode is recognized, a page will pop up on the phone screen, showing the link to the product or similar products on Amazon. The user can then go to the Amazon app or website to make the purchase, or search further, which is equivalent to the familiar Pailitao or Scan.
Although it is currently only open to a portion of users, once it is fully opened, the traffic of this new entrance will not be underestimated, so everyone can look forward to it!
Shopping website Scout
In addition to users who love socializing and taking photos, Amazon has also prepared a shopping website, Scout, for those users with choice disorders. The new site, Scout, asks shoppers to like products they like and displays other similar products based on their selections. For example, if a buyer is looking for a mug and likes a certain style of mug, Amazon will recommend the same type of mug.
Currently, Scout can be used in categories such as home furniture, kitchen and dining products, women's shoes, home decoration, garden furniture, lighting and bedding, and is expected to be applicable to categories such as clothing and handbags.
Although Amazon has not officially promoted the new service, some consumers have stumbled upon it while browsing categories. Below the selection list, there is a grey box that says "SCOUT | Style explorer" which takes you to that website.
Beyond that, there is another entrance. If a shopper is on an Amazon page looking for lamps, the link to Scout is on the top bar, between “Shop by Room” and “Shop by Style.” When shoppers enter the page, a blue prompt box appears saying "Start liking now."
$10&UNDER with FREE SHIPPING
Photo-shopping and choice disorder are both options for customers with shopping goals, but for shoppers without shopping goals, only discounts can generate shopping impulses. My brother-in-law was well aware of this, so he quietly launched an entrance on Amazon with free shipping for orders under ten yuan.
This entry does not support the search function, but buyers can browse by category. Currently supported categories include men's clothing, women's clothing, electronic products, home decoration, gifts, etc.
Some foreign media said that the emergence of this column is very similar to the cheap goods shopping model of another platform, Wish, and may also be a section opened by Amazon for the low-price market. There are not many low-cost traffic entrances to Amazon at present, and I believe this entrance will be very attractive to shoppers.
Although the last two traffic entrances are not as good as the first one, every seller can enjoy them. But friends who want to take advantage of the traffic can also pay attention to it. After all, only a few people can seize the opportunity!
