Step 1: Email Goals Before writing an email, sellers must first establish their goals, which are:
1. Obtain product reviews (Review);
2. Get feedback from sellers (Feedback);
3. Establish communication channels for customer service;
4. Inform the customer that the product has been shipped, is in transit, or has arrived, or simply thank the customer.
Step 2: The frequency of information sending (how many days after shipment? Send an email) First, let’s take the example of sending an email. The buyer bought a certain product, and the seller sent 4 to 5 messages to the buyer in the following order:
Information 1: The product you purchased has been shipped
Message 2: The goods you ordered are about to arrive
Information 3: The goods you ordered have arrived. Please provide feedback and product reviews.
Message 4: You have received the purchased product a few days ago. Please provide feedback and product reviews. In addition to the items sent by the seller himself, the buyer may also receive two to three additional emails automatically sent by Amazon.
They are: order confirmation, shipment confirmation, and an email requesting feedback and comments may be sent 10 to 15 days after arrival. Buyers may receive seven or eight emails regarding the same order in a short period of time. From a customer's perspective, these emails may be considered spam.
Step 3: After confirming the email sending target and sending frequency, you should start writing the email content. Try to use simple and easy-to-understand words to clearly convey that you want customers to leave reviews. Short and easy-to-read sentences can make the review request email have the greatest effect. Emails with a relaxed tone will make customers more willing to leave reviews for sellers than emails with bland, rigid, and standardized content. Please remember that emails have a limited time to get the customer's attention! Most people take 2 seconds to glance at an email, and 8 seconds at most to read it completely. So the link must be clear! The purpose must be clear. If there are too many links, sellers won’t know which one to click and will lose the opportunity to leave a review!
Every email sent out has a different purpose. Sellers should add a call to action link (CTA) according to the content of the email. See the example below: “Your order is on its way.” CTA: Include the package tracking number in the email. "The item you ordered has arrived", CTA: Add your customer support email address to the email. “How many days have you received your order?” CTA: Add the URL of the Amazon product review. Asking for feedback and reviews is a long road! Just remember the key points, keep emails concise, and write meaningful information to customers, so that customers will have confidence in your store and the repurchase rate will be higher. Here I would like to remind you that you must not send more than 3 emails to the same customer, because sending more than 3 emails asking for feedback or comments may cause customer disgust!
After setting up the email template for requesting positive reviews in SellingExpress according to the above tips, you can send emails on a scheduled basis according to the specified time and options.
