Regarding Amazon sellers’ product selection, here are some suggestions:
1. Product selection must be based on the platform itself. Small sellers do not need to lead the trend. All you need to do is find a large enough market, good enough products, quickly access the market, and then be able to cut a piece of the cake. As for long-term considerations, leave them for when you grow into a big seller.
2. Product selection should be based on data analysis. The most direct data is the number of Reviews, Seller Ranks and actual sales data from the Add to Cart test. Once a small seller has decided on a product, they need to manually count the number of real reviews of their competitors in the past six months, three months, and one month, evaluate sales changes based on changes in the number of reviews, and then evaluate the overall market capacity through Seller Ranks. In order to further obtain accurate sales data, sellers need to test the recent accurate sales of competitors’ products by adding shopping cart quantity inventory data every day for at least one week, and then compare it with the sales in the review evaluation to grasp the sales data of the product. Sales data that is close to reality will tell us the true situation of the market.
3. Choose products with strong demand and non-seasonal products as much as possible. A product with urgent need means that customers need the function of the product and do not care much about external attributes such as appearance. This is because small sellers do not have the ability to stock many colors and sizes of similar products for users to choose from. Therefore, choosing a product with urgent need can directly simplify product selection, facilitate stocking and sales, and avoid choosing non-seasonal products, so that a product can have a continuous and longer sales cycle.
4. During the product selection process, you should specialize in one category. Don't try too hard. For small sellers, only by specializing can they discover high-profit products that others have not noticed through in-depth exploration.
