I believe that many of my friends who have worked on Amazon have encountered the problem of customers giving bad reviews. Bad reviews on Amazon are a very serious matter. When your bad reviews reach a certain limit, your store will be closed by Amazon. There are even many cases where some friends’ careers failed because of a bad review. Below we have compiled some relevant content about negative reviews, hoping to help you better deal with the negative review issue!
1. Seller level
Sellers use a 5-star system to rate feedback:
Positive Feedback: 5 stars or 4 stars
Neutral Feedback: 3 stars
Negative Fssdback: 2 stars or 1 star
Amazon uses the following formula to calculate a seller's feedback rating:
Formula: Feedback score = total number of positive reviews / total number of reviews
Note: The total number of reviews is calculated based on the best 30, 90, 365 days or all time.
For example, suppose the following are the rating scores of a seller at different levels:
Total number of positive reviews (5 stars + 4 stars) = 90
Total number of reviews (1 star to 5 stars cumulative) = 100
Feedback score = total number of positive reviews / total number of reviews = 90.0%
2. What should I do if I encounter negative feedback?
Stay calm and judge who is responsible for the bad review, whether it is your own problem or the customer gave a malicious bad review.
There is a RESOLV button after each negative review. Click RESOLVE to learn the specific solution to resolve the negative review. Note that RESOLVE is only available if the buyer's rating is 1 or 2 stars.
When a product receives negative reviews, be sure to keep records, list the products that have received negative reviews in a month, analyze and summarize, find out the reasons, and make targeted solutions.
When encountering negative reviews, in addition to regular email communication, it is best to communicate by phone to improve the efficiency of handling negative reviews.
Amazon encourages sellers and buyers to negotiate the removal of negative reviews. Therefore, communicate with the buyer in a timely manner to understand the specific reasons why the buyer gave a bad review.
After detailed communication, if the buyer is still unwilling to delete the negative review, the seller can refund part of the fee to the buyer as compensation and ask him to delete the negative review in time (negative reviews have a particularly large impact on the account, especially for novice sellers).
If the responsibility lies with the buyer's unreasonable or malicious negative review, and communication has been fruitless, we are unwilling to delete it. Sellers can go to Help/ Seller Support and provide the tracking number, shipping information and other information to ask Amazon to help delete it.
3. If the buyer is willing to delete the negative review, he can follow the steps below (taking the US site as an example)
Log in to Amazon’s official website http://www.amazon.com/ and click You Account in the upper right corner.
Select Your Orders.
Pull down the date range on the right to select the order date, then click GO.
Find your order location and click View Order Details under the Order Placed date on the left to view the order details.
Scroll to Your Seller Feedback and click Remove.
Select a reason for removing the review and click Remove Feedback to remove the review.
Note: Buyers will have a 90-day review period and a 60-day removal period. If there is no Remove button next to the comment, the 60-day removal period has expired.
4. Negative reviews that Amazon can delete
1. The feedback includes obsence language.
Comment contains vulgar language.
2. The feedback includes seller-specific personally identifiable information, including e-mail addresses, full names, or telephone numbers.
Reviews contain sellers' personally identifiable information, including email addresses, names, and phone numbers.
3. The entire feedback comment is a product review.
All reviews are reviews of the product.
4. The entire feedback comment is regarding fulfillment or customer service for an order fulfilled by Amazon.
The reviews are all about Amazon logistics or order services. The above is the complete answer to "How to delete negative reviews on Amazon?" I hope it will be helpful to you.
