For cross-border e-commerce sellers, Twitter is one of the best channels to bring traffic to your store. Here are some ways to use Twitter to drive off-site traffic to Amazon.
1. Basic account settings
1. Real-name system: Most Twitter users use real names, so if you want to use Twitter to attract traffic, it is best to register with your real name when registering, so that other users will think that you are a trustworthy and real person.
2. Easy to remember nickname: The nickname you give yourself will be displayed in the URL customized by Twitter for users, such as "twitter.com/your website address" or "twitter.com/your discussion topic". This URL address will become a static address of the search index. Your username can increase the credibility of your identity, and when other users search, your username will appear in the search results.
3. Bio (Personal Information): Include your brand or store name in your personal information as much as possible. Your Twitter profile will be indexed into search engines, so the content of your profile should be relevant to Twitter. And no matter who follows you, they will see your profile, so you should write your profile as the most important Tweet.
2. Keep tweeting
If you don’t even speak up, how can I understand you? Continuous tweeting is the most basic requirement and is also essential to increase your presence. Of course, the same thing applies. Showing your presence doesn’t mean you have to flood people’s screens with messages to the point that they want to block you. Please find a balance so as not to annoy people. Moments is a good example.
3. Use the follow function
How to follow more people in the shortest time? You can use foreign free Twitter tools like TwittrAdder, where you only need to enter your Twitter account and password, and you can follow 20 friends at once. You can open multiple windows at the same time and follow more people. For example, if you open five windows at a time, you will follow 10 people in one round, and 100 people in ten rounds a day, and thousands of people will follow you in a month. You can also get several numbers to do it at the same time.
In this process, you need to find very active users in the industry. You can focus on following them to see what they are paying attention to and be targeted.
Once you have a certain number of followers, you can interact with them appropriately. However, please note that the content must be valuable and interesting, and the frequency must not be too high. Forceful promotion may cause disgust among other users and fail to achieve the desired promotion effect.
4. Leverage the celebrity effect
You can follow celebrities on Twitter abroad, preferably those who are related to your product, or whose posts are related to your product. Reply to her tweet as soon as she posts. Many people will reply to her, and you will be at the front of the queue, and many people will click to see your post. Every time you are in the front, there will be many people following you.
5. Use Twitter’s search function
Now the search results within Twitter are ranked by time. As long as you are the latest, you will be ranked at the front for relevant keywords. If you keep updating around a keyword, you will be ranked at the front in Twitter searches. In addition, Google search results have begun to integrate Twitter results. In this way, as long as your Twitter is the latest and contains keywords, you will be ranked first in Twitter and displayed on the Google homepage before others update.
6. Launch an event on Twitter
Of course, this kind of activity must first be able to attract Twitter users and get them to participate enthusiastically. In order to attract them, the most practical way is to offer certain rewards. Of course, material rewards are the best.
Principles of Twitter Marketing:
1. Adapt rather than change. Each platform has its own characteristics and shortcomings. We should not always think about "what can I do on this platform", but "what everyone is doing here". Learn to summarize users' behavioral habits and try to create an activity that they are interested in to attract them.
2. Humanistic thinking. Social media platforms are gathering places for people, so we need to adopt a humanistic way of thinking, try to solve users' real problems, publish content that is close to users, rather than coldly asking users to forward certain content. The content must truly suit users' tastes, only then can it be considered a successful Twitter marketing.
3. Face customer comments positively. In social media, everyone has an equal voice, and everyone may look at a problem from a different perspective. Perhaps when conducting Twitter marketing, you need to have the courage to face your customers' opinions.
On the cross-border e-commerce platform Amazon, traffic and sales are directly proportional. The more traffic you introduce, the higher the sales of your products will be, and the more likely you will be favored by Amazon and achieve a good ranking. Currently, Twitter's user base is close to 200 million, so Twitter is one of the indispensable off-site traffic methods for Amazon sellers.
