1. Enter the wrong price and stock quantity
When you create a listing, the price and inventory take effect almost immediately, but Amazon does not provide an environment for you to practice listing skills. If there is no inventory, there is no inventory. If there is inventory, the quantity cannot be exaggerated. New sellers will find that inventory sells very quickly on Amazon. If the inventory is gone and the new seller starts short selling, it will cause a chain reaction of negative effects that will quickly lead to the account being frozen.
On the other hand, new sellers should also pay attention to filling in prices. Many sellers accidentally enter incorrect prices when listing, resulting in huge losses. Every new listing must truthfully fill in the inventory quantity and correct price to avoid bitter consequences.
2. The listing description does not match the actual product
Some new sellers don’t pay attention to whether the product is exactly the same as the listing description. The seller may think that the color is almost this, and the style is almost this, but on Amazon, “almost” is far from enough!
The seller is responsible for ensuring that the listing is identical to the actual product. If a buyer finds that the product does not match the description of the listing, he or she is likely to file a complaint, and the seller's account will be frozen.
3. Slow response to customers
Sellers need to respond to consumers’ inquiries as soon as possible. If you wait 24 hours before responding, Amazon will notice you, and frequent behavior may result in your account being frozen.
Sellers can choose to use some reply assistant apps to help manage your customer replies. When contacting buyers, sellers ensure that they use the Amazon buyer-seller email system and only use it for Amazon transactions.
4. Failure to collect consumer feedback
Amazon's Seller Performance and Product Quality departments review consumer feedback for every order placed on Amazon. In addition to product quality ratings, the number of feedbacks is also one of their assessments (generally the number of consumer feedbacks is 2%-5% of the order volume).
New sellers need to pay attention to the quantity and quality of customer feedback. If you frequently receive negative feedback, consider switching business.
5 Order fulfillment error
New sellers aren’t familiar with how to fulfill Amazon orders, and it’s easy for them to make mistakes, such as shipping late, not providing tracking information, or canceling orders due to low inventory.
Every new seller needs to make sure their first 10 orders are perfectly fulfilled: delivered on time, with tracking information provided. If you’re not sure, then consider sending your inventory to an Amazon FBA warehouse. Make sure you have adequate inventory.
6. Promote new posts without any reviews
More than 70% of Amazon users will only place an order after referring to reviews, so product reviews have a great impact on the conversion rate of listings. At the same time, reviews have a certain ranking weight. Some sellers may want to obtain reviews through normal sales of posts, but the review rate of normal purchasing users on Amazon is very low, only about 2%. Therefore, it is very difficult to obtain a certain number of reviews solely by relying on natural sales orders generated by new posts.
However, Amazon's rules allow sellers to obtain real reviews of products from reviewers through discounts or free products. Therefore, it is recommended that sellers contact Amazon reviewers when a new post is launched to start accumulating original reviews for the post. In addition to obtaining ranking weight, it can also provide references for new users when purchasing products and improve the conversion rate of the post.
7. Lack of brand awareness and inability to keep up with the pace of industry development
The brand development of the Amazon platform is divided into three stages: white label, trademark to brand. Currently, many Amazon sellers have jumped out of the follow-selling operation model, registered trademarks for operation, and started to move towards branded operation. It is not difficult to find that it is becoming increasingly difficult to follow others in selling, and most sellers have begun to pay attention to preventing follow-selling.
Therefore, instead of thinking about how to copy others, it is better to follow the laws of industry development, cultivate your own brand awareness, and gradually turn to branded operations.
8 Ignore normal platform changes and updates
Whenever sellers receive a policy change or update notification from the Amazon platform, it is best to read it carefully to see if it affects them. Ignoring changes and updates to platform policies may result in account suspension or termination.
9. Not handling negative feedback properly
Feedback contains two aspects: Feedback about seller performance and Feedback about products. When buyers leave negative feedback to sellers, sellers often complain about the negative feedback without deeply understanding the nature of the negative feedback. Sellers should take the opportunity to contact buyers to understand the situation, find out the reasons, and come up with solutions to avoid more negative feedback in the future.
However, if it is negative feedback about a product, sellers can try to contact Amazon customer service to remove it because it is not actually a reflection of the seller’s performance. Similarly, if it is negative feedback about FBA, the seller can also contact Amazon customer service to delete it.
10. Failure to monitor the order defect rate of the account in a timely manner
Amazon's order defect rate (ODR) is an important indicator for Amazon to evaluate the performance of seller accounts. ODR is measured by statistically calculating the proportion of orders (FBM) for which the account received negative feedback. The seller’s account ODR target should be less than 1%. If the seller does not monitor in time, once the ODR of the account exceeds 1%, Amazon is likely to suspend or terminate your account, and all products under the account will lose the opportunity to obtain the gold shopping cart (except FBA products).
