[Practical Tips] Common Sense Before Opening an Amazon Store: 10 Questions Every Day

Is the Amazon store fee of $39.99 deducted from the credit card or the account?

If there is sales, it will be deducted from the account. If there is no sales or the sales are insufficient, the amount will be deducted from the credit card.

What makes a good title on Amazon?

a. The first letter of each word must be capitalized (except for words like a, an, and, or, for, on, the), do not capitalize all words, and do not include symbols like ! * $?.

b. No special characters or punctuation marks entered in the Chinese input method mode; the product title cannot have trademark symbols; if there is a digital description, please

Use Arabic numerals instead of words, for example, write 2 instead of Two. The product name cannot have its own SKU number or other code.

c. If you include bulk sales, please add (pack of X) after the product name.

d. It should not be too long and should not contain repeated keywords or keywords with the same meaning using different words.

e. If there are multiple uses, please only write one use or compatible information, and fill in the others in Bullet Points or Description. For example: a battery

Applicable to various models of a certain computer. No more than 2 models can be written.

2. Brand Name is a required field and should be displayed at the beginning of the title. The capitalization should be consistent. Electronic unbranded products should be marked as unbranded.

a. For example: [Brand] + [Product name] - “MYBRAND Cell PhoneCase for iPhone5 Black”

b. For example: [Brand] + [Product name] - “Generic Cell PhoneCase for iPhone5 Black”

3. No company, promotion, logistics, shipping or any other information not related to the product itself, such as:

a. “Free Shipping”, “2 days express delivery”

b. “Best Seller”, “Hot Item”, “Latest design, New Fashion, Fashion2013”

c. “Your Company Name”, “Money-back Satisfaction Guarantee”

d. “Customizable please email me your idea or design”,

e. "Please go to my website or amazon store for more colors and more designs"

f. “Please tell me your size.”

What makes a good title?

Examples of good headlines:

Aakerrr® Rugged Dual Layer Case for iPhone 6 with Kickstand (Snow White, Pack of 3)

In comparison, this title is more appropriate:

The first letter of the title is capitalized (prepositions and conjunctions are all lowercase);

The product brand is written at the beginning of the title (if you have a brand, of course, if the brand is not officially effective, you can also create a virtual one), giving customers a sense of trust;

The theme part of the title clearly and concisely expresses "What am I selling?" The XX protective case for iPhone 6 also comes with a kickstand, which also conveys this product feature to customers. The last part is the color description, and the color of this phone case is Snow White.

Personally, I think this kind of title is excellent. It achieves the effect that a good title should have as we mentioned earlier: "A good title needs to contain product-related information while allowing customers to make the right purchase without looking at any other product information." After seeing it, customers can clearly know that if I place an order, I will get 3 items: Aakerrr® brand, with a stand function, suitable for iPhone 6, this is a durable double-layer phone case, snow-white phone case.

How to choose the best product category for your product?

1. If you are uploading ADD A PRODUCT, look for the categories one by one and choose the most suitable category to upload. Do not put the product in an irrelevant category, as this may trigger a warning from Amazon later.

2. You can upload through the batch upload template, so that when selecting categories, use the BTG table or PRODUCTCLASSIFIER.

3. Or if you are not sure whether it is the most suitable category after uploading it to a category, you can open a case and ask Amazon customer service to help put the product into the most suitable category.

What are the requirements for product images on the Amazon platform?

Product main image:

The background of the main image must be pure white (Amazon search and product details are also pure white, and the RGB value of pure white is 255, 255, 255)

The main image cannot be a drawing or illustration and cannot contain accessories or props that are not actually included in the order.

The main image cannot have a logo or watermark (the product's own logo is allowed)

The product in the main image should take up about 85% of the image space.

The product must be clearly visible in the image. If there is a model, it should not be sitting, but standing.

If you want to use a model, use a real person, not the mannequins you see in clothing stores.

No nudity

Product auxiliary pictures:

The secondary image should show the product from different angles, show the product in use, or supplement the product features that are not highlighted in the main image. Sellers can add up to 8 secondary images in Amazon product listings.

It is best if the auxiliary image has a pure white background like the main image, but this is not a mandatory requirement and it is not a big problem if it is not pure white.

Auxiliary images cannot have logos or watermarks (the product's own logo is allowed)

The product must be clearly visible in the image. If there is a model, it should not be sitting, but standing.

If you want to use a model, use a real person, not the mannequins you see in clothing stores.

No nudity

Image size:

The long side of the image cannot be less than 500 or higher than 2100 pixels. It is recommended that the image be larger than 1000×1000 pixels to facilitate scaling (scaling can better display the image and increase sales).

When the length or width of any side of the image is greater than 1000 pixels, the image can have a "zoom function". (Amazon has confirmed that the "zoom function" has helped increase product sales to a certain extent)

If the shortest side of the image is less than 500 pixels, it will be directly rejected by the Amazon system when uploaded.

Image Format:

JPEG, TIFF, GIF and other formats can be uploaded on Amazon (JPEG is recommended as it is faster to upload)

How to fill in key product characteristics? What's the use?

Key Product Features are actually the main selling points of the product. When sellers search for products and open the product page, they first see the title, pictures and selling points. So we need to briefly describe the selling points of the product to attract buyers to buy. You must fill in at least one, and the first letter must be capitalized.

What is the difference between Platinum Keywords and Search Terms?

Platinum Keywords can only be used by Platinum sellers (For PlatinumMerchants only). Ordinary domestic sellers can ignore this option and do not fill it in, as it is of no use at all.

Search Terms are similar to keywords on other platforms.

How to fill in search keywords Search Terms?

You can refer to the drop-down words in the Amazon search box, or Google keywords, and constantly adjust your product keywords.

In search terms, write individual words instead of long phrases, and use punctuation marks to separate words.

Don’t intentionally add words or brands that have nothing to do with your product in order to rank higher in searches.

The English spelling must be correct.

The words in a product name should be arranged according to certain rules. Like a large plush teddy bear, not a teddy plush large bear.

Try not to frequently use abbreviations that buyers do not understand. Please use the most common product abbreviations. If your manufacturer provides you with this abbreviation on the product description, then this may be more appropriate and can be used as a reference.

Keep experimenting. If you want to know whether a product’s related keywords are useful, the best way is to search for the keyword on the Amazon homepage as a buyer, and then search for other keywords to narrow the search results.

Why is it that some new sellers, who don’t have the lowest prices and don’t have high praise rates, can easily grab BUYBOXs? How do they do it?

Like Taobao, Amazon provides certain support to new sellers.

How can we quickly increase REVIEW? What are the methods?

Generally, you pay someone to review it or find Top Reviewers.