Since 2013, the country's policy support for cross-border e-commerce and the trend of economic globalization have encouraged many sellers to turn their attention to internationalization. At the same time, as of 2015, Amazon's platform has become increasingly popular. The number of Amazon sellers at home and abroad is gradually increasing every month, but the huge differences between Amazon's product trading system and rules and those of domestic platforms have also caused headaches for many small and medium-sized sellers. Next, Huanong Bailing helps small and medium-sized sellers quickly increase page views, improve product rankings, and enhance sales performance from the perspective of cross-border e-commerce promotion.
1. Amazon SEO optimization
New accounts are most conducive to SEO optimization because without more sales data, the optimization will be simpler and the results can usually be seen within 10-15 working days. For accounts that have been operating for a period of time, SEO will become more troublesome because various data are mixed in them. But if your sales are stable, with no complaints, warnings, or negative reviews, then the SEO effect is still very good.
2. order—the quantity of the order
Customer feedback—Feedback is the customer’s evaluation of the overall shopping experience after shopping. There will be a specific score in the background. If this score is too low, it will directly affect your ranking and sales.
3. Complaint Rate – Amazon
The seller’s complaint function is open in the background, but it is best not to use this function frequently. If there are too many complaints, Amazon will temporarily deem the seller to be in a Problem state and will not restore the status until the complaint is resolved. This is also a factor that affects traffic and sales.
Therefore, if these data of yours become very ugly, then it will be difficult for you to continue sales. At this time, you can increase the orders to save the account, but increasing the orders also requires good skills and timing.
4. Product Ads Optimization
The quality of your SEO product information will determine the number of views and sales your ad will ultimately bring. Amazon has strict control over its channels. If you have a small number of products (less than 10), it is best not to put similar products in the same ad group to share keywords. According to Wu Jiayang’s test, the number of clicks on shared keyword ads is less than the total number of clicks on independent ad groups. Therefore, it is best to use an independent ad group for each product. Of course, if you have a large number of products, the ASIN ID naming method mentioned above will be a bit troublesome in management.
5. Follow the sale
Follow selling is not necessarily a bad thing, provided that the products you buy do not infringe on other people’s brands and patents. Otherwise, your store will easily be closed down. If the product you "follow sells" has an internationally recognized brand, trademark, and also has various patents for the product, then the owner of the main product can directly use legal means to close your store, seize your goods, take your money, and even bankrupt your company!
