Nowadays, facing so many competitors, it has become particularly important for sellers to manage an Amazon account stably and over the long term. Because there are many factors that affect account security, the seller’s account will be closed if he is not careful. When an account's performance does not comply with Amazon's rules, it will receive some warnings from Amazon. If it is warned multiple times and the situation is serious, Amazon will directly block the account without leaving any chance for appeal.
So, under what circumstances will sellers receive a warning?
1. Infringement
Amazon has zero tolerance for infringement and continues to increase its crackdown efforts. According to Amazon's latest policy, for acts of infringement including image, trademark and patent infringement, the platform will directly close the store of the infringing seller, and the store's account will be permanently frozen. For example, if your pictures come from Alibaba, and the brand of the seller on Alibaba complains to Amazon, this will also cause your Amazon store to be closed. Therefore, this policy is particularly troublesome for sellers with a large number of SKUs. They hope to increase self-reflection. Amazon also adopts a zero-tolerance attitude towards brands and patents.
2. The product does not match the picture or description
In order to improve conversion rates, sellers will continuously optimize product details, but be careful not to exaggerate when describing products. Write product descriptions based on actual conditions, and the uploaded pictures must be consistent with the shipped products. Otherwise, you will receive returns and bad reviews, not only will you receive warnings from Amazon, but in serious cases, your account will be blocked.
3 There are too few good reviews and too many bad reviews. There are too few good reviews and even fewer good reviews.
Foreigners don't seem to have the habit of leaving reviews, let alone good reviews. Too many negative reviews will result in the removal of sales rights or even account suspension.
4. Selling counterfeit goods. Many people are surprised that there are counterfeit goods on Amazon.
After all, it is an open platform, and there are many different kinds of people opening stores on the platform. However, if you sell counterfeit goods on Amazon, you will be in real danger because Amazon is very strict about counterfeit goods.
5. Operating multiple accounts
In principle, one person can only register one seller account on Amazon and cannot operate or maintain multiple seller accounts. Once Amazon discovers that you are operating multiple accounts, it is likely that your multiple accounts will be closed. Amazon has a policy that the reason for closing your account is that the existing account is associated with a closed account.
