Most sellers operating on Amazon Europe have experienced the following scenario: After operating for a period of time, sellers will receive a notification on the seller platform asking them to provide a series of materials for "qualification review." Many sellers think this is a headache, but it is not. As long as the materials are submitted in a timely and correct manner, the review will be successfully passed. Today, I will show you how to successfully pass the "qualification review".
Why is a “qualification review” necessary?
"Qualification review" is required by relevant European regulatory authorities in order to ensure compliance with business operations. Therefore, if sellers want to operate on Amazon’s European site, they must understand the process and requirements of “qualification review” and make timely preparations.
Who needs to undergo "qualification review"?
Regardless of whether you open a store on Amazon's European site as a company or an individual, you will be required to undergo a "qualification review" after your sales reach a certain amount. If your cumulative receipts reach a certain amount but have not passed our review, your sales privileges will be suspended. After the review is passed, we will reopen your sales permissions.
Documents required for “Qualification Review”
The qualification review is not complicated, but there are a few points to note:
1) Please make sure you fill in the correct information when registering your store. When registering, sellers must correctly fill in personal and company contact information, primary contact information (Primary Person, which refers to the operator and company account operator and credit card information), and beneficiary information (Beneficial Owner, which refers to an individual who owns 25% or more of your company's shares).
2) Please ensure that you submit correct and complete information in a timely manner.
Information you need to submit
1. Scanned copy of the company’s business license.
2. Identity documents of the company's primary contact person and beneficiary, such as the front and back of the identity card plus the personal page of the household registration booklet or a scanned copy of the passport.
3. Personal expense bills for the primary contact and beneficiary, with the following requirements:
1) Any daily expense bill within the last 90 days (including water, electricity, gas, internet, TV, telephone, mobile phone bills or credit card statements, etc.);
2) The bill must be issued by a formal institution (public utility, bank, etc.);
3) The bill must include the name and detailed residential address of the household;
4) If the bill is in the name of your spouse, you must also submit a marriage certificate;
5) If the bill is in the name of the landlord (must be a corporate landlord), a formal housing lease contract is required to prove the relationship;
6) Screenshots of online bills are also acceptable, provided there is a complete web link;
7) If the seller cannot provide the above personal bills, his residence permit or temporary residence permit is also acceptable;
4. Submit bank statement
1) The company account needs to open a public bank statement, any bank can be used. Billing requirements:
i. The company name must be the same as the one on the business license;
ii. The bank name or logo must be clearly visible;
iii. Must have a bank account opened at the bank;
iv. If the bill has a date, it must be issued within one year. However, no date is acceptable.
v. The seller may conceal the records of relevant cash transactions for confidentiality reasons. The seller can use the public account opening license instead (the opening time must be within one year).
2) Individual sellers provide personal bank statements, with the same requirements as above.
5. Authorization letter
If you are a corporate account and the primary contact is not the legal person or beneficiary of the company, we will require the seller to provide an authorization letter from the legal person of the company authorizing the primary contact to actually operate the account. The reference format is as follows:
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Add letterhead of the company
POWER TO ACT ON BEHALF OF THE COMPANY
The undersigned [add name of Company here] (herein after, the "Company"), duly represented by (name and function) [add full name and function of the signatory here], confirms that [add full name of the Person of here] is authorized to open a Selling on Amazon payment account with Amazon Payments, accept the User Agreement and other Policies, have access to the Selling on Amazon payment account and initiate transactions in the name and on behalf of the Company.
Dated this
By:
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6. Company daily expense bill (only for sellers registered in Hong Kong and Taiwan)
For sellers who have registered companies in Hong Kong and Taiwan (mainland companies do not need to provide one), we require sellers to provide a bill for the company's daily expenses. The billing requirements are as follows:
1) Any daily expense bill within 90 days, including water, electricity, gas, internet, telephone, social security, bank statements, etc.;
2) It must be issued by a formal institution (public utility, bank, etc.);
3) The company name and detailed address must be on the bill, and the company name and address should be consistent with the business license/commercial registration certificate.
