I am currently concentrating on practicing the Amazon platform, so I have little time to share some useful information with you. But it does not mean that I have abandoned this website, so don't worry.
First, let me report to you the current status of Amazon's US site:
1. The store has been open for exactly 2 weeks and 5 orders have been placed.
2. The profit is higher than other platforms. The average profit per order is about 60 yuan. It is in the clothing category and has its own listing.
3. Because the unit price was relatively high in the early stage, there were not so many orders, and I was very dissatisfied with the result. I also have friends who are operating at the same time as me, who can get about 2 orders a day, but their products are in the home furnishing industry.
4. There is no follow-selling operation at the moment, but it is still under study. After consulting and communicating with several colleagues, I found that there are two schools of thought. The first one advocated uploading more self-built products in the early stage, and the other one suggested that I sell and build products together.
Advantages of following products: standing on the shoulders of giants, sharing traffic with other high-ranking products, and placing orders very quickly!
Disadvantages: Success or failure depends on the same person. Although orders can be placed very quickly, it is very easy to infringe on rights. Many accounts died because of copying products, and I am very sensitive about this!
At present, I am still in the stage of actively uploading products. As for follow-selling, I still need to learn more and observe for a while!
My biggest feeling at the moment is that the operation method and thinking of the Amazon platform are completely different from those of AliExpress, eBay and other platforms. What are the differences?
Amazon: Focuses more on products than stores. Store ratings are relatively low, but if your individual products have good reviews, they will generally have good rankings and sales. AliExpress has a store rating system. According to my personal experience, as long as your store can reach an excellent level, the exposure will increase exponentially. Currently, I already have two stores with excellent ratings, and the approval rate for registration activities is much higher than before. As for this rule, AliExpress will give you icing on the cake rather than timely assistance.
In addition, if you choose to build your own listing on Amazon, you must be aware of one result, which is that there may not be too many orders coming in within a short period of time. At this time, everyone must keep calm, because I have recently learned that generally speaking, products with good rankings have reviews or have done FBA. If you take a few sporadic orders from me and ask customers to write reviews for you, you may see explosive growth in the future.
Things to note when following sales:
1. Everyone must pay attention to the brand aspect, as it is very easy for accounts to have problems. When we follow and sell a product, we must go to the relevant website to check whether the brand has been registered. Friends who are new to the United States can go to this website for inquiries: http://www.uspto.gov
2. Even if many people are copying and selling a product, you must be careful because these accounts may be other accounts of the product listing owner. For specific identification methods, you can take a look at the products of these accounts. If the products sold are similar or many of the products sold are duplicates, it can be basically determined that the same person is operating it.
3. Once you have found a product that you can copy-sell, you must also carefully look at the product's title, pictures, and description to see if there is any other important information. For example, if the other party has marked a brand trademark in the picture, if we can't get it, then we should not copy-sell it. Amazon’s official requirement: The product being copied must be exactly the same as the listing.
Tips for selling products on Amazon:
In fact, it is not that difficult to find products that can be copied and sold. You can learn from the experience of other experienced sellers. After you find a product that is being sold in a follow-up manner, we can go and look at the sellers who are selling the product in a follow-up manner and enter their stores. Basically, you can also follow the clues to find many products that can be sold in a follow-up manner. But whether it can be implemented specifically requires specific analysis of specific issues!
