Amazon product selection is a process that all sellers must go through. If the product selection work is not done well, it will have a great impact on subsequent sales. At the same time, it will occupy one's own cash flow, which is not conducive to the overall development. Therefore, product selection is the most important work that cannot be ignored. It is also the first step to do well on Amazon. Whether you can make money from Amazon depends entirely on product selection. If you choose the right product, you will make a lot of money. If you choose the wrong one, you will lose money. Here are a few simple product selection techniques.
1) Subcategories
For example, clothing, jewelry, digital products, and accessories are called first-level categories, and then some second- and third-level targets are determined. We can find subcategories from the first-level categories and then subdivide the bottom-level categories, from which we can find some new products with good trends that have not yet been occupied by other sellers and thus make profits.
After determining the subdivided categories, you need to further consider what functional characteristics the product needs and how to make trade-offs in each functional characteristic?
2) Lock differentiation based on review
The performance of all features of competitor products is an invaluable asset for sellers to develop products. We can use Piseer to view the reviews left by buyers after purchasing the listings of merchants in the same industry, and then analyze and refine what positive and negative comments buyers have given to the products.
Find out where our target customers’ needs lie, create enough room for product differentiation, and earn more premium profits.
1) Master the resources at hand to determine the main product line. Sellers all know that the quality of Amazon listings will directly affect product sales. The better the listing is optimized, the better the product ranking will be, which means more exposure.
2) Increase and streamline SKUs. Sellers may have tried to add SKUs and found slow-moving products. The final situation may be that you have to dispose of the product you originally purchased for 10 yuan even if there is only 3 yuan left, which involves a certain cost loss.
Pay attention to changes in competitors, and then decide whether your own products need to be changed based on the impact of the changes. Among similar products, sellers need to consider whether their products have price competitive advantages.
Keyword rankings are mainly determined by conversion rate and customer satisfaction. Pay attention to the top-ranked products whose conversion rates are higher than others in the recent period, products with a high order rate, and products whose rankings were not ideal at the beginning but rose in a week or two.
Some novice sellers will definitely ask, "If we start a business from now on, how should we choose?" I believe that most of the people doing business on Amazon now are traders. I personally think that it will be easier to precipitate a precise consumer group based on the needs of your customer base.
Some sellers, when selecting products, see that others are selling well and then follow suit. It is easy to find the same products in certain factories. If they have their own brand and cannot follow others’ sales, it is actually very difficult to sell in this situation. I believe everyone has this feeling.
As an Amazon seller, the secret to success or the key to success or failure does not lie in the platform rules within the site, or how to upload or set keywords. I think these things are relatively basic. I think the secret to success lies in product selection, that is, what kind of products you choose to enter Amazon, and secondly, how much achievement you can make in exclusive marketing and traffic diversion.
