A brand is a name that represents a product or a group of products. Products with the same brand share a common name, logo or other identifiable mark on the product or its packaging that distinguishes those products from similar products that do not belong to the brand. We can tell these are brands because:
1) The name, logo or recognizable mark can be found on the product or packaging;
2) It is the name of a product or a collection of products;
3) It can differentiate similar products.
1. What is Amazon Brand Registry? Why Use Amazon Brand Registry?
Amazon Brand Registry helps protect your intellectual property and provides an accurate, reliable experience for customers on Amazon.
Its advantages are:
▲Accurate brand display
Once registered, it will give you greater influence and control over your brand's product listings on Amazon.
▲Powerful search tools
Amazon Brand Registry makes it easy to find content across different Amazon Stores. Search content using images, keywords, or bulk ASIN lists, and report suspected violations through a simple process.
▲ Actively protect brand
Automatic protection will use information about your brand to proactively remove allegedly infringing or inaccurate content. The more information you provide, the more you can use Brand Registry to help you protect and enhance your brand experience.
In addition to the features directly available through Amazon Brand Registry, registered brands also have access to the following Selling On Amazon products:
Graphical Brand Description (EBC/A+ Page)
Brand flagship store
Brand promotion (headline search ads)
Transparency (currently only in the United States)
2. What are the requirements for brand application qualifications for Amazon Brand Registry?
To be eligible for Amazon Brand Registry, your brand must have a valid registered trademark in each country where you wish to register. Your brand’s trademark must be a text-based or image-based trademark type consisting of words, letters, or numbers. Depending on where your trademark is registered, eligible trademarks may be classified differently by the local trademark office.
Precautions
We currently only accept trademarks issued by the government trademark offices of the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union. To be eligible for Amazon Brand Registry, your brand must have a valid registered trademark in each country where you wish to register. If you do not have a valid registered trademark or your trademark is pending, please do not apply to Amazon Brand Registry. You can also visit: brandservices.amazon.com/eligibility for more information.
3. Three steps to Amazon brand registration!
You need to complete the following steps:
1First Step
View eligibility requirements. Here we emphasize again: the brand must have a registered trademark based on valid words or images.
2Step 2
Log in to Amazon Brand Registry. If your trademark meets the eligibility requirements, you can log in using your existing Seller Central or Vendor Central account. If you don't already have an Amazon account, create a free Amazon account.
3. Step 3
Register your brand. During the registration process, you will need to provide the following information:
✔ Brand name with a valid registered trademark
✔The associated government registered trademark number
✔ List the product categories your brand falls into (e.g. apparel, sporting goods, electronics)
✔ List the countries where the brand’s products are manufactured and distributed
Pay attention! During the registration process, please fill in the following information correctly to avoid your application being rejected:
✔The brand’s trademark information must be consistent with the information registered on the official website of the local Trademark Office. Some common reasons for application rejection are as follows:
The trademark is not in a valid registration status
Unable to find relevant trademark information in the application
A type of trademark based on pure images, without words, letters or numbers
The trademark type is incorrectly filled in, for example: it is a word trademark, but a pattern trademark is mistakenly selected, or vice versa
The uploaded design mark image does not match the mark record
✔ The brand has been registered with Amazon by another user account or on another Amazon marketplace
✔The verification code was not sent back within the validity period
✔ Unable to find the contact person associated with the registered trademark, resulting in failure to send the verification code
