What is the second review of Amazon store registration? Recently, many Amazon sellers have reported in the group that their accounts have been reviewed by Amazon for the second time. Some novice sellers are very anxious and don’t know how to pass Amazon’s second review quickly and safely. What is going on?
I believe that many new and old sellers have had the experience of receiving Amazon’s second review email. Some sellers have safely passed Amazon’s second review by submitting information and replying to the email, but some sellers have unfortunately encountered the situation where their accounts have been blocked. So what is Amazon’s second review? Are there any tips to help sellers quickly pass the second review on Amazon?
What is Amazon’s Secondary Review?
First of all, Amazon has primary review and secondary review. Amazon's first review refers to the review of the legal person's ID card and license information during registration. The first review can also be said to be a review of registered sales permissions; Amazon's second review refers to the review during the store operation process, generally reviewing business hours, invoices, inventory, etc.
Because earlier, Amazon’s entry standards were not that strict, resulting in a large number of sellers flooding into the platform. Due to the mixed quality of sellers on the platform, there are constantly some fraudulent sellers and sellers who maliciously follow and violate the platform rules. In order to ensure the user experience of the platform, Amazon has begun to accelerate the pace of secondary reviews in recent years to control the quality of platform sellers.
Recently, many new sellers, especially those in the US, have received review emails from Amazon, requiring sellers to provide information such as operating time, inventory sources and invoices from the past 6 months, inventory storage locations, retail addresses, linked websites, other sales websites, recent shipping order information, and tax numbers.
Experienced sellers believe that this is Amazon’s second review process.
How to quickly pass the Amazon second review?
Some sellers who received the email conducted a second review as required by the email, but based on the review results, Amazon’s second review is extremely strict. Some high-quality sellers provided the required information and passed the review smoothly, but many sellers had their accounts permanently suspended by Amazon. What should sellers do when they receive a review email? How to quickly pass the Amazon second review?
1. Confirmation email
When you receive a review email from Amazon, if you are still not sure whether it is a second review, it is best to find your investment manager as soon as possible and ask the investment manager to help you confirm whether it is a second review.
2. Prepare materials
① A valid business license corresponding to the backend
② Paper or electronic address bills. Credit card bills or P card statements are not allowed. Property bills are not allowed. The subject can be a company or legal person. If the bill subject is a third party, corresponding valid documents must be provided as proof.
③Sellers who have created listings need to provide corresponding VAT invoices
④Store operating hours
⑤Purchase invoices within 6 months to prove your purchasing channels
⑥Local inventory location, this place can be filled in with the company's address
⑦Local store address, you can also fill in the company address
⑧Product website
⑨Other websites selling your products
⑩Recently shipped order information
3. The investment manager confirms
Confirm that the information is approved and click the appeal button in the background to file an appeal.
4. If the appeal fails
Communicate with the investment manager again and prepare materials for a second appeal. If the second appeal fails, please send the materials, registered email address, and case ID to the investment manager's email address.
What if I fail the second trial?
However, for novice sellers, receiving a second review notice from Amazon may be a bit unprepared. But in fact, if you contact your investment manager in time and submit the relevant information, you can pass the review quickly.
However, we would like to remind everyone that the information provided during the second review must comply with Amazon's regulations and requirements, otherwise you may face the dilemma of audit failure. If you fail the second review, your account is basically dead.
